dayton-springfield creative class demographics

Building Regional Building Regional Prosperity – Prosperity –

A 4T ApproachA 4T ApproachDayton-Springfield, OH

A thriving community starts…with a diverse high-performing economy:

ServiceService

WorkingWorking

CreativeCreative

U.S. Workforce: U.S. Workforce: A Growing Creative Economy A Growing Creative Economy

WorkersWorkforce %

Wages %

Creative 40 million 30.3% 48.9%

Service 48.6 million 46.1% 31.1%

Working 24.6 million 23.3% 19.9%

Source: U.S. Bureau of Labor Statistics, 2006. Creative Class Group, 2008.

USA Creative Class …USA Creative Class …

150 million 150 million creativecreative class class types worldwidetypes worldwide

40 million creative class

31% of the workforce

50% of total wages & income = $2.1 trillion

$474 plus in discretionary purchasing power

Source: U.S. Bureau of Labor Statistics, 2006. Creative Class Group, 2008.

Who works in the Creative Who works in the Creative Sector?Sector?

Workers in:

• TTechnology and R&D• AArts and culture• PProfessional and managerial• EEducation and training

What drives a prosperous What drives a prosperous economy?economy?

Peopleare the MAIN driver of economic development!

But it takes

more than jobs

to attract talent.

To attract talent a regionneeds,

Tolerance: A supportive environment for diverse self-expression

Technology: Accessible mechanisms for people to turn their talent into market or public goods.

Territorial Assets: Quality of place

Regional Growth & Prosperity

creativeclasscreativeclassSMSM

A 4T Economic Strategy

Talent

Technology

Territory Assets

Tolerance

What’s an LQ?What’s an LQ?Location QuotientLocation Quotient - - Compares the concentration of a community’s asset to the national average.

For example: % of region’s population with a BA or higher

% of region’s population

% of national population with a BA or higher

% of national population

creativeclasscreativeclassSMSM

How to read an LQ: How to read an LQ:

1.25 1.25 << SIGNIFICANTLY ABOVE SIGNIFICANTLY ABOVE

the National Averagethe National Average

1.00 1.00 << Above the National Average Above the National Average

1.00 = EQUALS the NATIONAL AVERE1.00 = EQUALS the NATIONAL AVERE 1.00 1.00 >> Below the National Average Below the National Average

0.750.75 << SIGNIFICANTLY BELOWSIGNIFICANTLY BELOW

the National Averagethe National Average

Location QuotientLocation Quotient - - Compares the concentration of a community’s asset to the national average.

Overall Measures…

creativeclasscreativeclassSMSM

Our list of Overall Indicators is provided to furnish a traditional barometer of a community’s economic performance.

Benchmark communities were selected from The Rise of the Creative Class, Creativity Index and suggested communities from the Dayton Dvelopment Coalition.

Overall MeasuresOverall Measures

Creativity Index

Source: Creative Class Group, 2008.

Note: Dayton MSA was used.

Population (2006)

Source: U.S. American Community Survey, 2006. CCG, 2008

Population Growth(2000-2006)

Source: U.S. American Community Survey, 2006. U.S. Census, 2000. CCG, 2008

Population Growth(2005-2006)

Source: U.S. American Community Survey, 2005-2006. CCG, 2008

Median Household Income(2006)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Median Household Income(2006) (% above or below U.S. average)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Median Family Income(2006)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Median Family Income(2006) (% above or below U.S. average)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Median Per Capita Income(2006)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Median Per Capita Income(2006) (% above or below U.S. average)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

1-Year Job Growth (2005-2006) (# of new jobs)

Source: Bureau of Labor Statistics, 2005-2006. CCG, 2008

1-Year Job Growth %(2005-2006)

Source: Bureau of Labor Statistics, 2005-2006. CCG, 2008

5-Year Job Growth (2001-2006) (# of new jobs)

Source: Bureau of Labor Statistics, 2001-2006. CCG, 2008

5-Year Job Growth %(2001-2006)

Source: Bureau of Labor Statistics, 2001-2006. CCG, 2008

Unemployment Rate %(2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Technology…

TechnologyTechnology

Your technology assets are a critical component of your community’s ability to thrive in the creative economy. Remember, technological assets include infrastructure that helps residents express themselves.

How can and does your community facilitate the transfer of ideas into marketable products? Does your community have a Technology Council or an Angel Investor network?

Tech Index

Source: Creative Class Group, 2008.

Note: Dayton MSA was used.

Firm Growth %(2003-2005)

Source: U.S. Census, County Business Patterns, 2003-2005. CCG, 2008

Professional and TechFirm Growth % (2003-2005)

Source: U.S. Census, County Business Patterns, 2003-2005. CCG, 2008

Milken Tech Index

Source: Milken Institute, 2007.

Note: Dayton MSA was used.

Talent…

All of our work indicates that talent and a community’s ability to attract and retain talent is the defining issue of the creative economy.

If your community is performing well on the talent indicators, what are the reasons for this success and what are the talent assets that you can continue to grow further?

If your community is performing less than robustly on the talent indicators what innovative strategies and initiatives are you working on to address this significant challenge?

Talent IndicatorsTalent Indicators

Talent Index

Source: Creative Class Group, 2008.

Note: Dayton MSA was used.

Creative Class %(2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Super Creative Class %(2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Service Sector %(2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Working Sector %(2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Creative Class (2006) (per sq. mile)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Super Creative Class (2006) (per sq. mile)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Service Sector(2006) (per sq. mile)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Working Sector(2006) (per sq. mile)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Future Talent % (2006) (% of population 18-34)

Source: U.S. American Community Survey, 2006. U.S. Census, 2000. CCG, 2008

Median Age(2006)

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

High School Diploma(2006) (% of workforce)

Source: U.S. Census, American Community Survey, 2006.

Associates Degree(2006) (% of workforce)

Source: U.S. Census, American Community Survey, 2006.

Bachelors Degree(2006) (% of workforce)

Source: U.S. Census, American Community Survey, 2006.

Advanced Degree(2006) (% of workforce)

Source: U.S. Census, American Community Survey, 2006.

BA and Above(2006) (% of workforce)

Source: U.S. Census, American Community Survey, 2006.

Brain Drain Index

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Tolerance…

All of our work indicates that community’s with a tolerant environment, and environment that values the contributions of the greatest and most diverse portions of it’s population, are the communities best poised to thrive and achieve sustainability in the creative economy.

Our work also clearly indicates that there is a direct correlation between a community’s tolerance and it’s ability to foster innovations in business, science and culture.

ToleranceTolerance

Tolerance Index

Source: Creative Class Group, 2008.

Note: Dayton MSA was used.

Non-White & Non-Black Population % (2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Hispanic Population % (2006)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Melting Pot Index(2006) (% of foreign born residents)

Source: Bureau of Labor Statistics, 2006. CCG, 2008

Inequality Index

Source: Creative Class Group, 2008.

Note: Dayton MSA was used.

Bohemian Index

Source: Creative Class Group, 2008.

Note: Dayton MSA was used.

Gay Index

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Lesbian Index

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Gay & Lesbian Index

Source: U.S. American Community Survey, 2006. CCG, 2008

Note: Dayton MSA was used.

Territory Assets…

We define a community’s territory assets as its built environment combined with its natural environment…think buildings and trees.

TerritoryTerritory

Median Housing Value(2007)

Source: National Association of REALTORS, QIII 2007.

Note: Dayton MSA was used.

Median Housing Value Growth % (2004-2007)

N/A

N/A

Source: National Association of REALTORS, QIII 2007.

Note: Dayton MSA was used.

Average Apartment Rent

Source: ACCRA, Cost of Living Index, QIII, 2007.

Note: Dayton MSA was used.

Cost of Living Index(National Average =100)

Source: ACCRA, Cost of Living Index, QIII, 2007.

Note: Dayton MSA was used.

Healthcare Cost Index(National Average =100)

Source: ACCRA, Cost of Living Index, QIII, 2007.

Note: Dayton MSA was used.

Mean Commute Time(2006) (in minutes)

Source: U.S. Census, American Community Survey, 2006

Note: Dayton MSA was used.

Violent Crimes(2006) (# of crimes per 100K residents)

Source: FBI Crime Statistics, 2006.

Note: Dayton MSA was used.

N/A

Property Crimes(2006) (# of crimes per 100K residents)

Source: FBI Crime Statistics, 2006.

Note: Dayton MSA was used.