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A Wine & Cheese Evening with a Panel of Event Marketing Experts

Data-driven Marketing & Events

Organized by:

Challenges inEvents & Marketing

After some experience running events we found:

Inefficient Processes

Workflows are not maximized as it is time consuming to track interactionsand payments manually. As a result, it remains difficult to personalizeand customize communication.

Team Miscommunication

Hard to track workflows with the inability to see roles and permissions ofteam members. This risks data loss through employee turnover.

Syncing Multiple Technologies

Utilizing numerous communication tools causes disorganization, remainsexpensive and makes it hard to store and track information.

A study from EventTech reveals that 84% of event planners are findingthe concept of data management an on-going challenge.

30%

Want to invest moretime and resources

in data analysis

18%

Want to merge databy integrating theirevent tech systems

14%

Want to invest innew data collection

tools

14%

Want to involve otherorganizational stakeholders

for better data planning

32.6%

Lack of first partydata sources

44.6% 25%

Insufficient Poor Data Sharing

The need toAutomate

Creating Efficiencies.

Streamlining marketing and onsite operations.Data Collection and Analysis.

Better Attendee Experiences.

Fast Check-in.Efficient information delivery and access to content.

Expanding Community Growth.

Increased connections and enriched relationships.Provide post-event value.

EventBank's Automated Data Collection Approach

EventBank was born to help with those challenges,so we developed a product to provide those solutions.

CRM

After automating event & data collection,we found further challenges

How do we connectonline & offline data meaningfully?

54% of companies

say their biggest challenge to data-driven marketing successis the lack of data quality and completeness

Making sense of the datawas made easierby introducing:

Digital-Physical Capture methodslike form fills, QR code scanningand more that feed into the contactdatabase at every user interaction.

Tracking behaviors and actionsat every point of the online userexperience all the way to theevent floor.

Member Attending 200

Pending Approval 51

Driving Member Engagement and Building Cooumities

Sep 30, 2016, 9:00 AM

Event Dashboard

Search Attendee Add Attendee

22Not Checked in

12Checked in

80%All Registrations

6 Check-in points for this event.

6:08 PM

How can we better use this datato increase leads/awareness?

Event Data needs to be as broad as understandingyour entire event scope statistics, to as specific as individual

attendee activity. This allows you to:

Send smarter and more targeted emails

Pin-point digital inefficiencies and bottlenecks

Improve attendee experience

Sync online and offline data actions intoone database to establish intent

Tonight’s Panel

Anson Bailey

Head of Consumer andRetail, ASPAC / Head ofTechnology, Hong Kongat KPMG

Director of BrandEngagement at PICOGlobal

Chief Marketing Officerat Invest Hong Kong

Founder & Presidentof Cambodian Associationof Hong Kong

Greg Candall Edith Wong Ravindra Ngo