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A Wine & Cheese Evening with a Panel of Event Marketing Experts
Data-driven Marketing & Events
Organized by:
Challenges inEvents & Marketing
After some experience running events we found:
Inefficient Processes
Workflows are not maximized as it is time consuming to track interactionsand payments manually. As a result, it remains difficult to personalizeand customize communication.
Team Miscommunication
Hard to track workflows with the inability to see roles and permissions ofteam members. This risks data loss through employee turnover.
Syncing Multiple Technologies
Utilizing numerous communication tools causes disorganization, remainsexpensive and makes it hard to store and track information.
A study from EventTech reveals that 84% of event planners are findingthe concept of data management an on-going challenge.
30%
Want to invest moretime and resources
in data analysis
18%
Want to merge databy integrating theirevent tech systems
14%
Want to invest innew data collection
tools
14%
Want to involve otherorganizational stakeholders
for better data planning
32.6%
Lack of first partydata sources
44.6% 25%
Insufficient Poor Data Sharing
The need toAutomate
Creating Efficiencies.
Streamlining marketing and onsite operations.Data Collection and Analysis.
Better Attendee Experiences.
Fast Check-in.Efficient information delivery and access to content.
Expanding Community Growth.
Increased connections and enriched relationships.Provide post-event value.
EventBank's Automated Data Collection Approach
EventBank was born to help with those challenges,so we developed a product to provide those solutions.
CRM
After automating event & data collection,we found further challenges
How do we connectonline & offline data meaningfully?
54% of companies
say their biggest challenge to data-driven marketing successis the lack of data quality and completeness
Making sense of the datawas made easierby introducing:
Digital-Physical Capture methodslike form fills, QR code scanningand more that feed into the contactdatabase at every user interaction.
Tracking behaviors and actionsat every point of the online userexperience all the way to theevent floor.
Member Attending 200
Pending Approval 51
Driving Member Engagement and Building Cooumities
Sep 30, 2016, 9:00 AM
Event Dashboard
Search Attendee Add Attendee
22Not Checked in
12Checked in
80%All Registrations
6 Check-in points for this event.
6:08 PM
How can we better use this datato increase leads/awareness?
Event Data needs to be as broad as understandingyour entire event scope statistics, to as specific as individual
attendee activity. This allows you to:
Send smarter and more targeted emails
Pin-point digital inefficiencies and bottlenecks
Improve attendee experience
Sync online and offline data actions intoone database to establish intent
Tonight’s Panel
Anson Bailey
Head of Consumer andRetail, ASPAC / Head ofTechnology, Hong Kongat KPMG
Director of BrandEngagement at PICOGlobal
Chief Marketing Officerat Invest Hong Kong
Founder & Presidentof Cambodian Associationof Hong Kong
Greg Candall Edith Wong Ravindra Ngo