danika atkins smbtv #15 presentation on client agency management

client

agency

Who’s That Girl?

• Social Media Marketer

• Account Executive at Zone 5

• 4.5 Years Agency/Consultancy Experience

• Enterprise-Level to Small Business Accounts

• Ex-Coffee Addict

passion

realization

rebellion

cooperation reunion

explosion

completion

7 Stages of Marriage

A Client <-> Agency

Relationship

PA

SSIO

N

REA

LIZA

TIO

N

REB

ELL

ION

CO

OP

ER

ATI

ON

REU

NIO

N

EX

PLO

SIO

N

CO

MP

LETI

ON

Clients Are From Mars…

• Know your role (you have one!)

• Communicate culture

• Get the whole organization on board

• Integrate into the whole

Agencies Are From Venus

• Know what social media can and cannot do

• Do not underestimate required resources

• Pivot, don't flail

• Connect the dots

Relationship Tools

Custom Dashboards (Raven)

Relationship Tools

Announcements (Old & New)

Relationship Tools

Shared Calendars (Google Calendar)

Relationship Tools

The New & Improved Phone!

Now with extra buttons!

“The single biggest

problem with

communication is the

illusion that it has taken

place.”

― George Bernard Shaw

Thank you!

Danika Atkins

Account Executive, Zone 5

danika.atkins@zone5.com

@DanikaAtkins

Q&A Time!