daniel murphey - startup lessons for marketers

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BridgeTo

Summer 2014Daniel Murphy | dan@vendordb.com

STARTUP LESSONS FOR MARKETERS

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HI FRIENDS2

Intro

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FROM AD LAND TO STARTUP

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VendorDB

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Mediocre name, awesome service

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About the Team

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Chris Kief Co-Founder at VendorDB

Chief Technology Officer at Saatchi & SaatchiFormer Global Executive Technology Director at TBWA\

Daniel Murphy Co-Founder at VendorDBFormer Group Executive Producer at BBDOFormer Director of Interactive Production at Eleven

Mike Design Lead

Lindsey Design

Emily Data

Art Data

Charlton Developer

Jake Developer

Legal QA

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Who’s Using It180 Amsterdam72andSunnyAKQAAnomalyAppleBartle Bogle HegartyBarton F. Graf 9000BBDOBest BuyCramer-Krasseltco:collectiveConde NastCrispin Porter + BoguskyDeutschDigitas

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Droga5Edelman DigitalEleven Inc.FallonFigliulo&PartnersGoodby Silverstein & PartnersGoogleGrey GroupHugeJWTL'Oreal USAM&C SAATCHImonoMotherMullen

Ogilvy & MatherPublicis MojoR/GARazorfishSaatchi & SaatchiSapient NitroTBWA\Chiat\DayTeam DetroitThe Coca-Cola CompanyThe NerderyThe New York TimesThe Martin AgencyVictors & SpoilsWieden + KennedyYoung & Rubicam

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Profile Breakdown

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4%

29%

40%

26%

C-Suite, DirectorExecutive, SeniorMid-LevelAssociateOther

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Global Footprint

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80 countries and counting…

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How it Works

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Startup learnings for advertising

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STARTUP LEARNINGS FOR MARKETERS

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LEAN METHODOLOGY

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12STARTUP CULTURE

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THE HOLY TRINITY OF INTERACTIVE

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14FIND YOUR FLYWHEEL

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Questions?

PROBLEMS?

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Thank you

Spring 2014Chris Kief | chris@vendordb.com Daniel Murphy | dan@vendordb.com

VENDORDB

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If you’re curious about the tech behind it, here’s our stack:

Amazon AWS (EC2, RDS, ElastiCache, S3, CloudFront, Route53, SES)

Nginx + uWSGI

Python + Django

elasticsearch + Haystack

Node + Grunt & CoffeeScript

Ruby + SASS

We run a fully automated infrastructure using a combination of Chef and good old fashion Bash scripts.

And some great tools including Jira, HipChat, Bitbucket, keen.io, and others.

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