dakine november-december 2015 brand editorial

Total impressions for Nov-Dec: +20,978,409Total consumer impressions year to date: +82,006,817

November - December 2015 Brand EditorialWinter ‘16 Coverage- Active Junky (293,631) - Fidget Tool- Blister Gear Review (25,000) - Prospect Bib- Departures (1,260,942) - Mercer Jacket- Dorado Magazine (50,000) - Heli Pro 20L Pack- EnRoute (119,942) - Blade 38L Pack- Gear Institute (65,254) - W’s Tundra Mitt- Gear Institute (65,254 - Heli Pro II 28L Pack- Hexo+ (unavailable) - Drone Packs- Jackson Hole Magazine (16,000) - Heli Pro DLX Pack- Men’s Journal.com (5,014,775) - Fillmore Trigger Mitt- Mt. Baker Experience (40,000) - Mercer Jacket- OnTheSnow.com (750,000) - Heli Pack 12L - Outdoor Sports Guide (40,000) - Arc 34L Pack, Fillmore Trigger Mitt- Portland Press Herald (752,257) - Quick Tune Kit- Portland Monthly (152,122) - W’s Team Heli Pro 20L Pack- Powder Mag Facebook (236,233) - Baron Mitt- Revolt in Style (100,000) - Wy’East Jacket, W’s Heli Pro DLX Pack, Kirra Leggings- SELF Magazine (1,515,880) - W’s Heli Pro DLX Pack- SKI Magazine (385,583) - Quick Tune Kit, W’s Heli Pro II- The Field.com (unavailable) -Smyth Jacket- Transworld Snowboarding (87,658) - Peter Line Interview, Prospect Bib, Heli Vest, Odyssey Glove

Press Contact: Kate Gaeir

kate@kategaeir.com | 206.334.0863

Bike ‘16 Coverage- BikeMag.com (703,978) - Slayer Knee Pads- Gear Institute (65,254) - Bike Packs- Pinkbike (1,654,314) - Caliber Jacket, White Knuckle Glove, Ridge Short- TrekTech (17,681) - White Knuckle Glove

Packs & Bags ‘16 Coverage- AskMen.com (7,354,239) - Carry On Roller Bag- Gear Junkie (212,412) - Reload Pack

WINTER E!UYER's EUIDE

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er than that of ,r," el ugonia eowSlayer BibI, lending them even more durability.

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BLrsrER BUYER's GUIDE 14'

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WINTER 2016

At fifty years old, Jackson Hole Mountain Resort has grown up while staying true to its founders’ visions.

WILD CHILD

DINING

Game Meat

ENVIRONMENT

The NPSTurns 100

OUTDOORS

A DestinationNordic Resort

BODY

BanishDry Skin

JACKSON HOLE MAGAZINE WINTER 201630

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1/ CITY SLICKER Waterproof, windproof wool has never looked as good as it does in Oregon-based designer Hillary Day’s Origami coat. Her secret? Schoeller’s c_change™ fabric. For the Origami coat, Rhode Island School of Design-trained Day (she apprenticed under Vera Wang) took inspiration from a vintage fur coat and updated it with a sculptural folded collar and wide cuffs. $625, hillaryday.com

2/ HEAD CASEDeveloped in collaboration with POC team athlete Aaron Blunck, the new, highly ventilated Auric helmet is lightweight while providing increased protection for the ears and temples. Best of all? Your beanie and goggles fit underneath it. $120, Jackson Hole Sports, 7720 Granite Rd., Teton Village

3/ HYDRO FLASKThermoses are so twentieth century, and heavy. Hydro Flask comes in fun colors and their BPA-free, stainless steel, insulated bottles—from 12-ounce water bottles to a 64-ounce growler—are the lightest out there. It’s their food flasks, available in 12- and 18-ounce sizes, that we’re never without, though. While friends break out trail mix or a frozen bar, we’ve got hot soup. From $21.99, Skinny Skis, 65 W. Deloney

4/ GLORY BE The men’s and women’s models of Dakine’s new Heli Pro DLX 24L pack have different fits but share a smart design that carries skis (diagonally) or a snowboard (horizontally or vertically). Both come with a shovel pocket, a fleece-lined goggle pocket, and an insulated hydro sleeve. If there’s a better pack for the hike upMt. Glory, we have yet to find it. $110, dakine.com

5/ CLASSIC MEETS CONTEMPORARYThis season, Smith pairs its technologically advanced I/O 7 goggles—its dual-axis outrigger system and three-layer DriWix foam conform to your face without pinching, an AirEvac system interfaces with your helmet to reduce fogging, and its spherical Carbonic-X polycarbonate lens is designed using TLT optics, mirroring the shape of your eyes—with classic prints from Woolrich. $225, Jackson Hole Sports, 7720 Granite Rd., Teton Village

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