smith - june 2015 brand editorial coverage
DESCRIPTION
ÂTRANSCRIPT
Total seen monthly circulation: + 29,621, 137 Total seen circulation year to date: + 214,224,844
June 2015 brand editorial:
1. Health Magazine - PivLock Asana - 1,1372,0362. Men’s Journal - PivLock Arena Max - 4,560,5493. Shape Magazine - PivLock Asana - 1,638,9254. Competitor Magazine - PivLock Asana - 1,485,4985. Delta SKY Magazine - Dolen - 5,400,0006. Fitbie.com - Sidney - 685,3007. Paste Magazine - Mt. Shasta - 456,8198. SKI Magazine.com - Clark, Sidney - 112,9839. Triathlete.com - Lowdown - 464,66410. BikeRumor.com - Forefront - 384,45511. Canadian Running - PivLock Arena - 31,10412. KSL.com - Overtake - 5,00,00013. Mountain Magazine - Overtake, Forefront, Asana - 125,00014. PinkBike.com - Forefront - 1,720,95415. SKI Magazine.com - Overtake - 112,98316. Decline - Life Beyond Walls - 40,00017. 20/20 - ChromaPop - 49,52418. Eyecare Business - RXODS3 - 40,01419. Outside Bozeman - Forefront, PivLock Overdrive - 50,00020. FishTrak.com - Guide’s Choice - 2,100,00021. Compleat Angler - ChromaPop - unavailable
Top pitches of the month*Select seen brand coverage/circulation
*Please note that a pitch does not guarantee that the above mentioned product will appear in print.
Press Contact: Kate [email protected] | 206.334.0863
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.
1. Men’s Journal.com - ChromaPop Bronze Mirror2. Men’s Journal - Forefront with MIPS3. Popular Science - ChromaPop, Techlite Glass4. Good Houskeeping - I/OS Goggle 5. San Francisco Chronicle - PivLock Asana6. BassMaster.com - Captain’s Choice7. Fishing Tackle Retailer - Guide’s Choice / Captain’s Choice8. TrekTech.com - Colette9. Ft. Lauderdale Magazine - Overtake10. AMB Magazine - Squad MTB Goggle11. Sports Insight - Outlier XL12. Competitor Magazine - Asana13. Triathlete.com - Lowdown14. PSIA-AASI - Overtake15. Epic Life Magazine - Valence Helmet16. Thrillist - Woolrich Collab17. Popular Mechanics - Koroyd, MIPS18. Women’s Health - Forefront19. Esquire Black Book - Audible with ChromaPop20. Men’s Journal - Pivot Helmet21. MadeMan.com - Forefront
CLICK HERE TO SEE FULL STORY
FOR FULL REVIEW PLEASE CLICK HERE
JUNE 2015
GO RUNNING IN BEND, OREGON!
Click here to see more photos from
this trail town.
6 Weeks to a Faster 5K
Page 62
How to Get Fit and Stay Healthy
Page 53
Vacation-Worthy Trail Towns —> Bend, Oregon Page 24
Find the Best New Trail Shoe for You Page 37
The Infl uence of the Mountains Page 44
+ 7 Tips to Get Started
AM
ER
ICA
’S BE
ST TRA
IL RU
NN
ING
TOW
NS | SU
MM
ER
2015 TRA
IL RU
NN
ING
SHO
E R
EV
IEW
| RU
N A
FASTE
R 5K
IN 6 W
EE
KS
competitor
competitor
| JU
NE
20
15
CM0615_cover.indd 1 5/15/15 12:14 PM
1 8 G E A R
P R O K I T
[1] SMITH PIVLOCK ASANA$159, Smithoptics.com “I love these! They are so lightweight and the polarized lenses are my favorite.”
[2] MOUNTAIN HARDWEAR MIGHTY ACTIVA SPORTBRA$40, Mountainhardwear.com “This is only Mountain Hardwear’s second year making a sports bra and they’ve made a good one. It fi ts like it should and provides support without being restrictive.”
[3] MOUNTAIN HARDWEAR MIGHTY STRIPE TANK$45, Mountainhardwear.com “The silky material is lightweight and moves without rub-bing or chafi ng. Plus the cut is really cute.”
[4] GARMIN FORERUNNER 220$250, Garmin.com “I like programming workouts to beep at certain times—for example for 3-minute intervals—so I don’t have to look at my watch all the time. Plus, it can store a ton of run data.”
[5] MOUNTAIN HARDWEAR PACER 2-IN-1 SHORT$55, Mountainhardwear.com “The ‘2-in-1’ means they have a tight boy-short liner under-neath for a smooth, no-chafe fi t.”
[6] BALEGA ULTRA LIGHT NO SHOW SOCKS$12, Balegasports.com “No-show socks are my favorite because my legs are kind of short, so I like to show as much leg as I can.”
[7] MONTRAIL FLUIDFLEX II$90, Montrail.com “These have good protection for technical trails. I don’t feel every rock and root when I’m running hard.”
CLIF KIT’S ORGANIC FRUIT + NUT BAR$1.50 per bar, Clifbarstore.com “I prefer real food without weird binders, preservatives or tinkering. I keep a bar in every bag and back-pack to be sure I have something yummy after a run.”
NATURA BISSĒ DIAMOND WHITE SPF 50 SUN PROTECTION CREAM $97, Naturabisse.com “Since I spend so much time outside, taking care of my skin is really important to me. This is the one I use on my face—it’s expensive, but it stays on, even when I’m sweating.” TE
XT
BY
ALL
ISO
N P
ATT
ILLO
; PH
OTO
BY
SCO
TT D
RA
PER
M E G A N L I Z O T T E
San Diego’s Megan Lizotte is a fi ve-time World Mountain Running Championships competitor
and the 2011 U.S. trail marathon champion. [1]
[2]+[3]
[4]
[5]
[6][7]
Click here to read about trail running in San
Diego.
CM0615_G_PROKIT.indd 18 5/15/15 12:45 PM
JULY 2015 $8.99-USA $9.99-CAN
Hook.
X-King 2.2 /2.4 Mountain King 2.2 /2.4 Baron 2.3 /2.5Trail King 2.2/2.4 Der Kaiser Projekt 2.4
26 27.5 29
SMITH HAS BEEN CREATING eyewear and head protection for active lifestyle enthusiasts for 50 years now. Their
multi-sport webisode series, life beyond walls, showcases the outdoor escapades of Smith skiers, snowboarders, surfers, climbers, mountain bikers, road bikers, kayakers and general enthusiasts. For Smith, it is all about the journey.
Life Beyond Walls: New Zealand, Episode 1 is the fi rst episode of a three-part series. Members of the Smith mountain bike team travel down to New Zealand to meet more team members and explore the south island, ride singletrack, destroy an RV, forge storms, and have run-ins with the local law. This series is all about the journey and giving viewers an inside look at what happens along the way. No matter how much planning is done, some things are just out of your control. All you can do is keep the cameras rolling. The team includes Joey Schusler—who also did lots of the fi lming—Lars Sternberg, Mike Hopkins, Rosara Joseph, Alex “KrunkShox” McGuinnis and Carolynn Romaine. Still photographer Paris Gore, videographer Thomas Woodson and Team Manager Mallory Burda also enjoy the journey. Check out episode 1 below followed by 2 and 3 for an excellent way to stir up some pangs of wanderlust and singletrack envy.
http://www.smithoptics.com/lifebeyondwalls?location=new_zealand_1
ONCE UPON A HELL OF A TIMELIFE BEYOND WALLS: NEW ZEALAND, EPISODE 1
PARI
S G
ORE
CLICK HERE TO SEE FULL STORY
FOR FULL COVERAGE CLICK HERE
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
FOR FULL COVERAGE CLICK HERE
FOR FULL COVERAGE CLICK HERE
CLICK HERE FOR FULL SLIDESHOW
CLICK HERE FOR FULL SLIDE SHOW
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY
CLICK HERE TO SEE FULL STORY