customer experience - keynote startreverse by andre wiringa
Post on 21-Jan-2018
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www.startreverse.com
“Customers will never love a company until its employees
love it first.”
- Simon Sinek -
love for your brand starts with
love for your people
WHATBOOK + VIDEOS + WEBSITE
SOURCE OF INSPIRATION
JOURNEY
FAST TRACK TO ENGAGEMENT & BRAND VALUE
MOVEMENT
TOOLS
GENERATION WHY -> IN SEARCH OF PURPOSE
NO RELEVANCE -> NO SURVIVAL
ENGAGEMENT -> PERFORMANCE -> EXPERIENCE -> BRAND VALUE
PEOPLE ARE THE EXPERIENCE -> EXPERIENCE IS THE MARKETING
WHY
The 4 p’s of experience stars
purpose
people
promise
proposition
how are you meaningful? what is your purpose?
TIME TO THINK EVERSER
THE GOLDEN CIRCLE
WHYWHY
WHATHOWWHO
If you hire people who are naturally engaging
and warm, and you allow them to be themselves on the job, they will be naturally warm
and engaging with each other and with customers.
It’s that simple.
Surprising
Experience Stars
Touching Assisting Recognizing
give love to
get love
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