customer driven innovation: making it happen!

Customer-Driven Innovation

Making it happen

Marc McNeill

Aligning product development with delivery capability

Risk!

Innovation [ˌɪnəˈveɪʃən]

The act of introducing something

newThe American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company.

Delivery

The act of introducing something

Delivery

The act of introducing somethinganything

Delivery

The act of introducing somethinganythingQuality at

speed!

with

Delivery

The act of introducing somethinginnovationQuality at

speed!

with

Customer-Driven Innovation: Making It Happen!

Customer-Driven

“If I had asked people what they wanted, they would have said faster horses.” Henry Ford

Customer-Driven

“If I had asked people what they wanted, they would have said faster horses.” Henry Ford

Getting started

http://www.flickr.com/photos/ryanwick/3461850112

Looking outseeking inspiration from outside the organization

Start with the customer

Customerfrom passive consumer to active contributor

Sharingsocial networks / blogs / twitter / forums

Sharingubiquitous technology

Sharingcomplaints as opportunities

Customer involved

Customer involved

Customer observed

Customer validated

Looking ininsights from within the organisation

http://www.flickr.com/photos/acf_windy/4547572683

Product development at the coalface

http://www.flickr.com/photos/ralphrepo_photolog/

developers they are (often) customers too

Developers have ideas.

Let them flourish.

http://seeingredradio.files.wordpress.com/2009/08/revolution_fist.jpg

“20 per cent of my developers are working on Open Source projects” Investment bank CIO

Win an iPad

http://www.flickr.com/photos/nickharris1/4568051178/

Open up to passionate followerslet others innovate for you

http://www.flickr.com/photos/calcock/559583272

Hack daysengaging the developer community

Code jamdeveloping a product for Unicef

Seeking inspiration from the employeesthey actually interface with the customer

Where they work

What they do

http://www.flickr.com/photos/ndomer73/2510074919

Seeking inspiration from competitorsfast follow

http://www.flickr.com/photos/david_s_carter/2616423476/

Let others do the idea heavy liftingDelivery excellence, not a trail blazer

Now you’ve got ideas

Now you’ve got ideas

Who’s?

Common understanding?

“I’m glad we’re all agreed then.”

Not quite

“Ah...”

Convergence and iteration

“Ah!”

Shared understanding

“I’m glad we’re all agreed then.”

“The wall is the new desk”Dave Gray

Distil at speedExperience mapping

Collaborative design

Bringing ideas to life

Rapid iterations

Emergent, tangible innovation

http://www.flickr.com/photos/joeyparsons/3240169886/

Minimal Viable Product“Here’s a tip, pack it and halve it” – Lonely Planet

(Prioritisation can be fun)

http://www.flickr.com/photos/techbirmingham/84551332/

Realise the soft in software

Rapid, shared, ready to go

Now to make it really happen:

Think bigStart smallScale fast

Act like a startup

& Iterate

marc mcneillwww.dancingmango.comTwitter.com/dancingmango