the customer-driven enterprise
DESCRIPTION
Presentation given by Rob Tarkoff, SVP of Adobe Systems, Inc. at Enterprise 2.0 San Francisco 2009TRANSCRIPT
The Customer-Driven EnterpriseR b T k ff | SVP Ad b S IRob Tarkoff | SVP, Adobe Systems, Inc.
2009 Adobe Systems Incorporated. All Rights Reserved.
Enterprise softwareis failing
2009 Adobe Systems Incorporated. All Rights Reserved.
False Promises
Failed Integrations
Costly Deployments
2009 Adobe Systems Incorporated. All Rights Reserved.
New Class Of Problems in the Enterprise
Measuring and customizing
Dynamic context shifting
Embracing users, real users
2009 Adobe Systems Incorporated. All Rights Reserved.
The Moment of Truth
2009 Adobe Systems Incorporated. All Rights Reserved.
Birth of a New Generation of Enterprise Applications
Customer Interaction Solutions
2009 Adobe Systems Incorporated. All Rights Reserved.
The Future of Customer InteractionsA H lth Vi i D t tiA Healthcare Vision Demonstration
2009 Adobe Systems Incorporated. All Rights Reserved.
Key Enablers
Social ComputingClient + Cloud Device + Desktop g
2009 Adobe Systems Incorporated. All Rights Reserved.
Adobe’s Proven Success
Ri h I t tRich InternetApplications
E M
AR
KE
TS
Interactive Media/Websites
DD
RES
SABL
E
ElectronicAD Electronic
Documents
2009 Adobe Systems Incorporated. All Rights Reserved.
Publishing
The Next Wave
Ri h I t t
EngagingE iEngagingE i
Rich InternetApplications
ExperiencesExperiencesInteractive Media/Websites
ElectronicElectronic Documents
2009 Adobe Systems Incorporated. All Rights Reserved.
Publishing
The Next Wave
Ri h I t t
EngagingE iEngagingE i
Rich InternetApplicationsMULTISCREEN CONTENT AND APPLICATIONS
ExperiencesExperiencesInteractive Media/Websites
Electronic
TOOLS & TOOLS & FRAMEWORKFRAMEWORK
TOOLS & TOOLS & FRAMEWORKFRAMEWORK
SERVERS &SERVERS &SERVICESSERVICES
SERVERS &SERVERS &SERVICESSERVICES CLIENTSCLIENTSCLIENTSCLIENTS
Electronic Documents
2009 Adobe Systems Incorporated. All Rights Reserved.
Publishing
Acrobat Connect Pro News
Universal Voice
InterCall Integration
Secure Desktop Sharing
Acrobat Connect Pro Webcast
Multiple Deployment OptionsMultiple Deployment Options
2009 Adobe Systems Incorporated. All Rights Reserved.
LiveCycle ES2 News
LiveCycle Mosaic ES2
LiveCycle Collaboration Service
LiveCycle Launchpad ES2
LiveCycle Workspace ES2 Mobile
Plug-in for Flash Builder 4Plug-in for Flash Builder 4
Production in the Cloud
2009 Adobe Systems Incorporated. All Rights Reserved.
®®®®
2009 Adobe Systems Incorporated. All Rights Reserved.