customer discovery path
Post on 02-Jul-2015
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Marie Charbonnier
For a hotel the customer discovery path can be :
Organic Search - Direct
First an online organic search on a SEO (results
with the natural ranking without paid add) that
will directly lead to the direct website of the
hotel and book.
• Social Media : Facebook, Twitter
• Guest comments and observations – Trip
Advisor
• Newletter and email sign up
• On spot contacts : adress and phone /
Reservation department
My friend twitt about a hotel –
I go on the hotel twitter –
I search for the official website –
I book online
I follow the hotel’s twitter and friend them on
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