Marie Charbonnier

For a hotel the customer discovery path can be :

Organic Search - Direct

First an online organic search on a SEO (results

with the natural ranking without paid add) that

will directly lead to the direct website of the

hotel and book.

• Social Media : Facebook, Twitter

• Guest comments and observations – Trip

Advisor

• Newletter and email sign up

• On spot contacts : adress and phone /

Reservation department

My friend twitt about a hotel –

I go on the hotel twitter –

I search for the official website –

I book online

I follow the hotel’s twitter and friend them on

facebook