culture as offense: tackling business imperatives

Nike Diversity & Inclusion 12.18.13Culture as Offense.

Tackling Business

Imperatives

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photo by: karindalziel

Culture Management Software

Brent Daily Co-founder, COO RoundPegg, Inc.

January 2014

RoundPegg is software to optimize

your workforce through culture and

engagement.About RoundPegg

Culture Management Software

Culture Defined

Culture !

How we do things around here.

Communication !

What are the norms for interaction?

Decisions !

How are decisions made?

Rewards !

What actions are rewarded?

Culture Management Software

CultureRoot of BusinessRevenue

Engagement Retention

Speed to Onboard

CULTURE

Performance

Innovation

Communication

Culture Management Software

CultureRoot of Business

Engagement

Culture is PerformanceEngagement

Culture fit predicts over half of one’s engagement level.

Revenue

Innovation

Onboarding

Revenue The best cultural fits generate 15% more revenue per year.

Innovation For every 1% increase in engagement results in a 0.7% increase in innovation.

Onboarding The top culture fits ramp up 15% faster.

Culture Management Software

Agenda5 Business Imperatives1

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Tackling Millennials

Tackling Performance Management

Tackling Innovation

Tackling Hiring

Tackling Engagement

Culture Management Softwarephoto by: zimpenfish

Business Imperative1

Tackling Millennials.

Culture Management Software

MillenialsImpact of Culture

Source: NetImpact.org, Talent Report: What Workers Want, 2012

Culture Management Software

10MillenialsHappiest Workplaces

1 Pfizer

Source: CareerBliss, 2014

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5

Kaiser Permanente

Texas Instruments

EMC

Qualcomm

Kellogg, Brown and Root

Bristol-Myers Squibb

GE

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9

10

Capital One

Avaya

Culture Management Software

MillenialsCulture as Offense1

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3 Don’t Stereotype. Millennials are varied, just like Boomers. Identify those who fit with you.

Know Thyself. Understand your culture and communicate that strongly.

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Align consumer and employee brand. Employees join with knowledge of the consumer brand.

Culture Management Softwarephoto by: timothy.gregory

Tackling Innovation.Business Imperative2

Culture Management Software

CultureThe Innovation Mix

93Percent of executives identifying innovation as critical to future success.

Source: Accenture, Why Low Risk Innovation Fails, 2012

Culture Management Software

Decisiveness

Being Team Oriented (no conflict desired)

CultureThe Innovation Mix

Being Reflective (conflict desired)

Autonomy

Fairness (conflict desired)

Culture Management Software

InnovationCulture as Offense1

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3 Conflict is necessary. Harmony only goes so far.

Build Teams. Critical that individuals on team put team goals out front.

Managers are critical. Must deftly balance conflict around values, articulate decisions.

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Culture Management Softwarephoto by: seniju

Tackling Hiring.Business Imperative3

Culture Management Software

Employment BrandProtecting Culture

source: Odditie, Inc.

Culture Management Software

Employment BrandProtecting Culture“Bar Raisers.” Volunteer group of interviewers who look for culture fit

Veto Power. Can reject a candidate, even those outside of own department

All HQ Roles. Used for all skilled labor positions, estimated to be 30,000

Culture Management Software

HiringCulture as Offense1

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Identify culture keepers. Put the guardians at the gate, stay vigilant.

Celebrate the values. Walking the walk and rewarding that is critical. Reward often.

Limit hiring authority of managers who don’t fit. People hire those like themselves, avoid thrash.

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Culture Management Softwarephoto by: david.nikonvscanon

Tackling Performance Management.Business Imperative4

Culture Management Software

ManagementPerformance is Situational

58Percent of performance explained by similarities between manager, report.

source: RoundPegg

Culture Management Software

ManagementPerformance is Situational

No more curve…No more ratings. This will let us focus on what matters.

“

“- Lisa Brummel, EVP HR, Microsoft

Culture Management Software

PerformanceCulture as Offense1

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Performance is situational. Manager must recognize what they are not doing to help.

Evaluate process, not people. People improved when they are open to hearing it.

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Focus on concerns for employee, not about them. Reduces bias of ‘like-me’ evaluations.

Culture Management Softwarephoto by: wayne wilkensen

Tackling Engagement.Business Imperative5

Culture Management Software

ValuesDriving Engagement

31Percent of professional population engaged.

source: RoundPegg

Culture Management Software

Driving Engagement

Quarterly Pulse. Identifying hot spots throughout year.

Decentralized. Onus to identify root causes on managers, not HR.

Board Level Insight. Accountability all the way to the top.

Values

Culture Management Software

EngagementCulture as Offense1

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Engagement is fluid. Annual not enough. Pulse frequently.

Delegate power to act. There is no such thing as ‘survey fatigue,’ only inaction fatigue.

Engagement is personal. Re-engagement starts with managers who understand their reports.

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Culture Management Software

SummaryCulture is Key

CULTURE

Performance and engagement are situational. !

Understanding core values of employee as well as sub-cultures is key to driving success.

Culture Management Software

+1 720.663.7344 roundpegg.com

@roundpegg

RoundPegg Boulder, CO

Let’s Talk Culture & Engagement

!brentdaily@roundpegg.com