csp park managers_socialmedia_2011

Facebook & Twitter

Colorado State Park Managers

Using Facebook Can:

Increase ReservationsControl In-Park BehaviorStop Rumors15-20 Minutes Every Other Day 

What Facebook Can Do For You

Colorado State Park ManagersSocial Media

Colorado State Park ManagersSocial Media

Colorado State Park ManagersSocial Media

The Conversation is happening,whether you're in it or not.

Agenda• Setting Goals• Administration & Administrators• Content Planning• Measurement And Feedback• Reporting• Where To Get More

Colorado State Park ManagersSocial Media

Setting Goals

What's Reasonable and Expected

Goals For Facebook & TwitterThere are countless things you can do with social media. We're not going to focus on that. These goals are the focus:

• Timely, Efficient Communications• Decrease Confusion• Provide Accurate Information• Change Park Usage and Behavior

Colorado State Park ManagersSocial Media

Goals For Facebook & TwitterGood Goals:

• Increase Reservations• Keep People from showing up and not knowing• Control Park usage: Move People away from Bears/Fires• Inform Public of Fire Risk: Fire Ban• Leverage Photos/Videos/Stories from visitors• Promote Educational Programs• Encourage/Mobilize Volunteers• Know Your Visitor: What they really want

Colorado State Park ManagersSocial Media

Goals For Facebook & TwitterYou have a monopoly on one thing and you need to capitalize on it:

You are THE authoritative voice for State Parks.

Colorado State Park ManagersSocial Media

TwitterThe promise of Twitter is when use properly Twitter can be far more effective than Email.

Colorado State Park ManagersSocial Media

Administration & Administrators

Who's Gonna Do This?

AdministratorsChoose carefully. But don't agonize. You can remove someone later. Good administrators are:

• Considerate• Good grammar• Consistent• Have access to information

Colorado State Park ManagersSocial Media

Administration: Administrators

Colorado State Park ManagersSocial Media

Content

Get Organized

What Facebook Can Do For YouDecrease Confusion

There are many voices out there already communicating about the state parks. Here are some examples of well-meaning souls. 

• Incorrect Information• The Wrong Message

Colorado State Park ManagersSocial Media

Increase ReservationsStart Early and Tell visitors when they need to reserve by. Tell them early and tell them when it ends.

Colorado State Park ManagersSocial Media

Mobilize VolunteersPost volunteer info. on the Wall, not tucked away to keep others thinking of volunteering. They'll see others doing it.

Colorado State Park ManagersSocial Media

Colorado State Park ManagersSocial Media

What Twitter Can Do For You

• Timely Information• From many devices• Get Media to Follow

Colorado State Park ManagersSocial Media

It's already out there

Colorado State Park ManagersSocial Media

Controlling Others

Colorado State Park ManagersSocial Media

Google Alerts: Staying On Top

Reporting & Measurement

Colorado State Park ManagersSocial Media

Views

Colorado State Park ManagersSocial Media

Responses

Colorado State Park ManagersSocial Media

What Your Fans Also Like

Summary

Facebook and Twitter Can:• Increase Reservations• Control Park Behavior• Mobilize Volunteers• Be very effective communications with

minimal time and resources