csp park managers_socialmedia_2011
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Facebook & Twitter
Colorado State Park Managers
Using Facebook Can:
Increase ReservationsControl In-Park BehaviorStop Rumors15-20 Minutes Every Other Day
What Facebook Can Do For You
Colorado State Park ManagersSocial Media
Colorado State Park ManagersSocial Media
Colorado State Park ManagersSocial Media
The Conversation is happening,whether you're in it or not.
Agenda• Setting Goals• Administration & Administrators• Content Planning• Measurement And Feedback• Reporting• Where To Get More
Colorado State Park ManagersSocial Media
Setting Goals
What's Reasonable and Expected
Goals For Facebook & TwitterThere are countless things you can do with social media. We're not going to focus on that. These goals are the focus:
• Timely, Efficient Communications• Decrease Confusion• Provide Accurate Information• Change Park Usage and Behavior
Colorado State Park ManagersSocial Media
Goals For Facebook & TwitterGood Goals:
• Increase Reservations• Keep People from showing up and not knowing• Control Park usage: Move People away from Bears/Fires• Inform Public of Fire Risk: Fire Ban• Leverage Photos/Videos/Stories from visitors• Promote Educational Programs• Encourage/Mobilize Volunteers• Know Your Visitor: What they really want
Colorado State Park ManagersSocial Media
Goals For Facebook & TwitterYou have a monopoly on one thing and you need to capitalize on it:
You are THE authoritative voice for State Parks.
Colorado State Park ManagersSocial Media
TwitterThe promise of Twitter is when use properly Twitter can be far more effective than Email.
Colorado State Park ManagersSocial Media
Administration & Administrators
Who's Gonna Do This?
AdministratorsChoose carefully. But don't agonize. You can remove someone later. Good administrators are:
• Considerate• Good grammar• Consistent• Have access to information
Colorado State Park ManagersSocial Media
Administration: Administrators
Colorado State Park ManagersSocial Media
Content
Get Organized
What Facebook Can Do For YouDecrease Confusion
There are many voices out there already communicating about the state parks. Here are some examples of well-meaning souls.
• Incorrect Information• The Wrong Message
Colorado State Park ManagersSocial Media
Increase ReservationsStart Early and Tell visitors when they need to reserve by. Tell them early and tell them when it ends.
Colorado State Park ManagersSocial Media
Mobilize VolunteersPost volunteer info. on the Wall, not tucked away to keep others thinking of volunteering. They'll see others doing it.
Colorado State Park ManagersSocial Media
Colorado State Park ManagersSocial Media
What Twitter Can Do For You
• Timely Information• From many devices• Get Media to Follow
Colorado State Park ManagersSocial Media
It's already out there
Colorado State Park ManagersSocial Media
Controlling Others
Colorado State Park ManagersSocial Media
Google Alerts: Staying On Top
Reporting & Measurement
Colorado State Park ManagersSocial Media
Views
Colorado State Park ManagersSocial Media
Responses
Colorado State Park ManagersSocial Media
What Your Fans Also Like
Summary
Facebook and Twitter Can:• Increase Reservations• Control Park Behavior• Mobilize Volunteers• Be very effective communications with
minimal time and resources