crowdfunding training - how to raise $45k in 30 days

HOW TO RAISE $45K IN 30 DAYS WITH CROWDFUNDING

Your speaker

Diana Yazidjian

@dfyconsulting diana@dfyconsulting.com

4

MOELS

CROWDFUNDING REWARD-BASED

1200+  Crowdfunding Platforms

$34MM est. 2015�

BACKERS IN $

+525%  

CROWDFUNDING CAMPAIGN:

YOUR INTEREST BAROMETER

TWO GOLDEN RULES

CROWFUNDING, MORE THAN FINANCING…

CROWDFUNDING SUCCESS LIES FIRST AND FOREMOST IN THE STORY IT TELLS

STORY

“People don’t buy what you do, they buy why you do it.” Simon Sinek Author, Start With Why

THE 30% RULE

The empty restaurant theory

WHY 30%

30-55% success rate

POURQUOI LA RÈGLE DU 30%

The empty restaurant theory

Source:  h0ps://gigaom.com/2012/06/28/analyzing-­‐kickstarter-­‐what-­‐succeeds-­‐by-­‐how-­‐much-­‐and-­‐how-­‐oEen/  

LET NUMBERS SPEAK

ENGAGEMENT TECHNIQUES

ENGAGEMENT #1

Expert advice

Press

Note: ne pas se limiter à indiquer le lien. Inclure un résumé ou l’idée phare.

ENGAGEMENT #2

Video demonstrating progress

ENGAGEMENT #3

Techniques #4-5-6 to be presented in session: 30 septembre et 5 octobre 2015!

https://crowdfundingmontreal.eventbrite.com

CALL TO ACTION

DEFINED

A precise, mesurable, expected outcome :

! A donation ! Social-sharing ! A suggestion ! Commentary

KEY MOMENTS

#1 Milestones (30%, 50%, 75%, 90%)

#2 Big news: a large donation, an award, an interview, parnership announcement

Moments #3-4-5 to be presented in session: 30 septembre et 5 octobre 2015!

https://crowdfundingmontreal.eventbrite.com

KEEP AN EYE ON… Monitor what is being said on social networks about your

project/brand/profile Minotor campaign performance: acceleration or

deceleration

FOLLOW-UP

DURING CAMPAIGN

!  Courtoisie et formalisme: un MUST “Merci de votre soutien…” “Merci de votre demande d’information. Nous avon reçu

notre première livraison de ….”

!  Assiduité : réponse < 24 h max.

!  Démonstration visuelle

Voscontributeurs potentiels et actuels veulent savoir

POST-CAMPAIGN: immediately OK scenario

One word. Which one?

POST-CAMPAIGN: immediately KO scenario

One word. Which one?

Case Study

LE CROWDFUNDING & LES SOCIAL MEDIA

Kickstarter is not a way for you to attract attention to your project. It is a way to “organize and activate [your] tribe”. But you have to build your tribe first.

Seth Godin

Correlation between reaching goal and number of fans/friends

! for 10 friends/followers, probability of reaching goal: 9% ! for 1 000 friends/followers, probability increases to 40%

Source:  Mollick  et  Pi  (University  of  Pensylvannie)  

YOUR PROFILE AND CONTENT

QUALITY OF YOUR PAGE

Use different format to gage interest continually

o  Visualso  Infographicso  Texto  Linkso  Quotes

80:20 RULE

START THE CONVERSATION

"  Value your ambassadors "  Analyze commentary and online posture "  Engage users: asking them to share, like, comment

Best practice:“Which is better, method A ou B ? Please tell us in commentary!”

Not so best:““Which is better, method A ou B ? ”

CUES

THANK YOU

@DFYConsulting www.dfyconsulting.com http://www.slideshare.net/DianaYazidjian http://www.linkedin.com/in/dianayazidjian

Tous  droits  réservés  DFY  ConsuSng  2014  

BOOK  YOUR  SEAT  NOW!  h0ps://crowdfundingmontreal.eventbrite.com