crowdfunding training - how to raise $45k in 30 days
TRANSCRIPT
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HOW TO RAISE $45K IN 30 DAYS WITH CROWDFUNDING
Your speaker
Diana Yazidjian
@dfyconsulting [email protected]
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4
MOELS
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CROWDFUNDING REWARD-BASED
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1200+ Crowdfunding Platforms
$34MM est. 2015�
BACKERS IN $
+525%
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CROWDFUNDING CAMPAIGN:
YOUR INTEREST BAROMETER
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TWO GOLDEN RULES
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CROWFUNDING, MORE THAN FINANCING…
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CROWDFUNDING SUCCESS LIES FIRST AND FOREMOST IN THE STORY IT TELLS
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STORY
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“People don’t buy what you do, they buy why you do it.” Simon Sinek Author, Start With Why
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THE 30% RULE
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The empty restaurant theory
WHY 30%
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30-55% success rate
POURQUOI LA RÈGLE DU 30%
The empty restaurant theory
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Source: h0ps://gigaom.com/2012/06/28/analyzing-‐kickstarter-‐what-‐succeeds-‐by-‐how-‐much-‐and-‐how-‐oEen/
LET NUMBERS SPEAK
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ENGAGEMENT TECHNIQUES
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ENGAGEMENT #1
Expert advice
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Press
Note: ne pas se limiter à indiquer le lien. Inclure un résumé ou l’idée phare.
ENGAGEMENT #2
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Video demonstrating progress
ENGAGEMENT #3
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Techniques #4-5-6 to be presented in session: 30 septembre et 5 octobre 2015!
https://crowdfundingmontreal.eventbrite.com
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CALL TO ACTION
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DEFINED
A precise, mesurable, expected outcome :
! A donation ! Social-sharing ! A suggestion ! Commentary
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KEY MOMENTS
#1 Milestones (30%, 50%, 75%, 90%)
#2 Big news: a large donation, an award, an interview, parnership announcement
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Moments #3-4-5 to be presented in session: 30 septembre et 5 octobre 2015!
https://crowdfundingmontreal.eventbrite.com
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KEEP AN EYE ON… Monitor what is being said on social networks about your
project/brand/profile Minotor campaign performance: acceleration or
deceleration
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FOLLOW-UP
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DURING CAMPAIGN
! Courtoisie et formalisme: un MUST “Merci de votre soutien…” “Merci de votre demande d’information. Nous avon reçu
notre première livraison de ….”
! Assiduité : réponse < 24 h max.
! Démonstration visuelle
Voscontributeurs potentiels et actuels veulent savoir
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POST-CAMPAIGN: immediately OK scenario
One word. Which one?
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POST-CAMPAIGN: immediately KO scenario
One word. Which one?
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Case Study
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LE CROWDFUNDING & LES SOCIAL MEDIA
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Kickstarter is not a way for you to attract attention to your project. It is a way to “organize and activate [your] tribe”. But you have to build your tribe first.
Seth Godin
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Correlation between reaching goal and number of fans/friends
! for 10 friends/followers, probability of reaching goal: 9% ! for 1 000 friends/followers, probability increases to 40%
Source: Mollick et Pi (University of Pensylvannie)
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YOUR PROFILE AND CONTENT
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QUALITY OF YOUR PAGE
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Use different format to gage interest continually
o Visualso Infographicso Texto Linkso Quotes
80:20 RULE
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START THE CONVERSATION
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" Value your ambassadors " Analyze commentary and online posture " Engage users: asking them to share, like, comment
Best practice:“Which is better, method A ou B ? Please tell us in commentary!”
Not so best:““Which is better, method A ou B ? ”
CUES
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THANK YOU
@DFYConsulting www.dfyconsulting.com http://www.slideshare.net/DianaYazidjian http://www.linkedin.com/in/dianayazidjian
Tous droits réservés DFY ConsuSng 2014
BOOK YOUR SEAT NOW! h0ps://crowdfundingmontreal.eventbrite.com