crowdfunder presentation for how good

HowGood rates the sustainability and environmental friendliness of food products. We believe that customers deserve easy access to information that

lets them choose the best foods for their families.

Our rigorous research process grades products on over sixty different metrics, including use of GMOs, ingredient sourcing and manufacturing, and labor

relations. And people really want access to this information!

Did you know that sustainability is the fastest growing segment in the grocery industry? And that 80% of shoppers want sustainable ratings on their food? Or that 80% of those committed to buying green products would be influenced by such a

rating?

Our rating system benefits the supermarkets, too. With over 10 multiple-store supermarkets using HowGood across the country, we know our product:

• Allows stores to highlight their most sustainable and environmentally friendly food products

• Actively changes the composition of consumers’ purchases- our highest rated products see a 26% increase in sales.

Our ultimate goal is to change the food landscape from the bottom up. We believe consumers can vote with their dollars to see real change in the way food is manufactured in the US.

We think that accessible and trusted information at the point of purchase is the best way to create this change.

So if you want to be great, buy great, and eat great, look for HowGood in your local store.