piggyback rider crowdfunder
DESCRIPTION
Standing child carrier for toddlersTRANSCRIPT
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®
Ride the Bar!®
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Company
• Privately-held corporation
• We design, manufacture and sell the Piggyback Rider® brand of child carrier products that are currently sold in the Americas, Europe and Australasia
• The current Management Team are also the dad inventors of the Piggyback Rider
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Business Summary
• January 2011: Utility Patent was published and the docket advanced for final examination with the USPTO
• December 2011: Applied for patents in the EU and China
• We own registered trademarks for ‘PIGGYBACK RIDER’ and ‘Ride the Bar!’
• Passed consumer protection [regulations] testing by a third-party lab for the US, Canada, EU, Australia and New Zealand
• Manufacture all products in China and utilize a fulfillment facility in CA, USA for all warehousing and distribution
• Products are marked up 50-100% for sale to distributors and retail customers
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Market Opportunity
• Parents plan outings and adventures with their children, who tire all too quickly, and then the labored chorus of “Pick me up” starts.
• Toddlers are too big for backpack carriers and strollers are an unnecessary burden, particularly outdoors and in crowds.
• The fundamental concept of the Piggyback Rider is a lightweight, easy-to-use,harness-style device that provides ergonomic support when carrying a child (or an adult) on one’s back.
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The Product• 3 new models
• Multi-award winning design
• For toddlers 2 ½+ years
• The size of a rolled towel
• Weighs less than 2.5 lbs
• What if??Backpack Model
Kids Deluxe Safety Harness w/ 1L Bladder
Built-in 1.5L Bladder
Small Zip pocketStd. front w/ cell pocket
MSRP* $80
MSRP* $30
MSRP* $110
MSRP* $145
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Target Market
• All families with children 2-7 years old worldwide.
• Three distinct market segments for sales and distribution:
1) Baby/Kids
2) Outdoor/Sporting Goods
3) Travel/Gift
• We currently hold 100% market share in all three markets and believe we can maintain at least 70% dominance once competitors emerge.
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Sales/Marketing Strategy
• Sales strategy targets brick/mortar and online retailers in the US and globally.
• Marketing and advertising strategy targets consumer and trade publications, trade expos, online affiliate websites, social media, celebrity gifting.
• Editorial product reviews• We have distribution partners to cover retailers in
Canada, UK, Germany, Holland, Australia and New Zealand
• Notable customers include Sportsman’s Warehouse, Great Outdoor Provision Company, Great Beginnings, Right Start, Amazon.com, O.com, Walmart.com
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Our Competition
• We are the first to market, and in doing so created a new market segment -- standing child carriers
• Non-purchase; stroller
• 100% market share for toddler carriers
– possess the relevant intellectual property of trademarks and patent pending to maintain competitive advantage
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Management Team
• Wayne Lifshitz, CEO and Cofounder– 17 yrs management experience in
non-profit and Big5 Consulting
– Consumer products inventor
• Jonny Lifshitz, PhD, CIO and Cofounder– 15+ yrs leading scientific innovation
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Thank You
The Piggyback Rider® revolutionizes child transport by engaging parents and children in active transport on every outing.