credentials overview

SPORTFIVE CREDENTIALS

Manchester, 05 Jan - 12

Lagardère Group

2

SPORTFIVE is part of the global Lagardere Group

One of the world‟s leading media groups

Member of the aerospace industry

More than 29,000 employees

Operates in more than 40 countries

Turnover 2010: € 7,966m

SPORTFIVE – International HQ and Offices

International Headquarters: Geneva, Hamburg, Paris

International Offices: 9

Club Office Network: 16

Employees: 500+

Core Business - Football

4

Media Rights Marketing Rights Marketing Services

Worldwide marketing of

sponsorship rights

In-depth experience and know-how in professional

sports services

World„s leading football

agency in media rights

marketing

SPORTFIVE – The World’s Leading Football Agency

- Football Confederations: UEFA, FIFA, CAF

- 31 European National Associations

- 15 European leagues and cup competitions

- 250 domestic club marketing rights

Clients - Brands

Case Studies – Sponsorship Acquisiton

Sponsorship Acquisition - 188BET

8

Sponsorship Acquisition – Hanwha Solar

Brokered new platinum partnership deal for

Hanwha Solar to become the exclusive solar

power partner of Bolton FC and the Reebok

Stadium‟

• Commencing 2011/12 season

• Delivered above target rights package

Brokered new platinum partnership deal for Singha Beer to become

the exclusive global beer partner of Chelsea FC

• Commencing 2010/11 season

• 4 year partnership

• Delivered above target rights fees

SPORTFIVE role to work on behalf of club to source appropriate

partner and maximise value

• Met club objectives for brand fit and international

development

• Met brand objectives for premium positioning and

increased distribution channels

SPORTFIVE consulted with both parties to develop a mutually

agreeable package of rights and commercial proposal

“I can honestly say that SPORTFIVE were pivotal in

making this deal happen”

Ben Wells, Head of Marketing, Chelsea FC

Sponsorship Sales – Chelsea FC & Singha Beer

Case Studies – Sponsorship Activation

Sponsorship Activation I Seiko-Epson Corporation

Working within a pan-European activation brief, SPORTFIVE„s services include:

- Launch planning and delivery

- Activation strategy - development and implementation

- Creation of tactical concepts for incentives / promotions

- Maximising ROI on hospitality and ticketing provisions

- Travel and entertainment services for all guests to Old Trafford

- Exploitation of club IP across all mediums

- Manage process of asset submission and approvals

- Toolkit creation for broader sponsorship queries and specific local promotions

- Coordinate with all support agencies (PR, online, creative etc) in relation to

sponsorship

-Facilitate third party support for media valuation services to monitor sponsorship ROI

• Monitoring and tracking branding assets

• Media valuation tracking / reporting

• Creation of local / global promotional activity

• Local market hospitality programmes

• CRM strategies and implementation

• Internal incentivisation projects

• Digital content creation

• Delivery and management of global events

• Matchday promotions

• Development of Social Network Strategies

Sponsorship Activation - 188BET

Activation Example: Chelsea188CUP

A series of Blue Bridge Nights held in Shanghai as part of the

launch for the Chelsea 188CUP

Venue dressed in Chelsea 188CUP branding

Live Chelsea EPL games broadcast to large crowds

Information on Chelsea 188CUP available

Video messages from Chelsea players

Opportunity for fans to open 188BET account

Full entertainment programme

Dedicated Chelsea188CUP website to launch end of June

Latest tournament news

Registration

Chelsea FC content, news, videos etc

EA SPORTS I FAPL Technology Partnership Activation

15

EA SPORTS are the first ever „Official Sports Technology

Partner of the FA Premier League‟

SPORTFIVE appointed as exclusive global activation agency

to maximise ROI and deliver against objectives:

• Development and management of on-screen branding

• Develop comms. channels for new assets: EA SPORTS Player

Performance Index and EA SPORTS Team of the Week

• Development of product integration

• Building mechanisms to drive consumer behaviour and deliver interaction

with new FAPL assets

• Building local and regional promotional opportunities

• Facilitating international media partnerships

• Managing asset inventory : tickets, hospitality, merchandise etc

• Creation of engaging TV content for use in FAPL international

programming

• Development of social networking strategy

Case Studies – Talent Activation

EA SPORTS I Global Talent Acquisition & Activation

Currently retained by EA SPORTS label as dedicated

global football talent agency

• Consultation with Football Council on global talent

selection

• Acquisition of global talent eg. Kaka, Petr Cech

• Management of talent relationships with all

stakeholders eg. players, agents, clubs etc.

• Management of talent through ad shoots, personal

appearances etc

• Management of assets through approval process

• Support service available to all EA markets on

acquisition, activation etc

EA SPORTS I Global Talent Acquisition & Activation

Sportfive negotiated and delivered all player rights and appearance fees / contracts on

behalf of Heineken, for its Global Champions League Advertising Campaign.

Key Successes

- Players were delivered significantly under market value and achieved cost savings of over

30% on acquisition fees

- Working to tight production schedules, all five players were delivered in time and available

for first shoot day (both contractually and logistically).

- Calibre of players was in-line with creative brief and considered a great success by all

stakeholders and the external market.

Heineken I Global Champions League Campaign

“The prestige of the footballers featured is an integral part of our campaign and

SPORTFIVE played a key role in recruiting and managing athletes of the highest

calibre. The agency has a proven track record in working with top football talent

and we are delighted with their work as our chosen partner for this project.”

Tim Ellerton, Global Sponsorship Manager

Heineken International

Heineken I Global Champions League Ad. Campaign

20

PERIMETER ADVERTISING: PREMIER LEAGUE

21

SPORTFIVE Advertisers The World’s Leading Football Marketing Agency

Full Arc LED (200 metres +)

1. Aston Villa

2. Blackburn Rovers – S5 LED

3. Everton FC – S5 LED

4. Liverpool FC – S5 LED

5. Newcastle United – S5 LED

6. Norwich City – S5 LED

7. Sunderland AFC – S5 LED

8. Stoke City – S5 LED

9. West Bromwich Albion

10. Wolverhampton Wanderers

SUNDERLAND

BLACKBURN

STOKE CITY

WEST BROM

WOLVES

EVERTON

NORWICH

LIVERPOOL

SPORTFIVE Exclusive Portfolio

NEWCASTLE

ASTON VILLA

PERIMETER ADVERTISING: CHAMPIONSHIP

24

SPORTFIVE Exclusive Portfolio 1. Barnsley FC

2. Blackpool

3. Burnley FC

4. Cardiff City FC

5. Coventry FC

6. Crystal Palace

7. Doncaster

8. Hull City

9. Ipswich Town

10. Leicester City

11. Middlesbrough FC

12. Millwall

13. Nottingham Forest

14. Peterborough

15. Portsmouth FC

16. Reading FC

17. Watford FC

18. Birmingham City

19. Derby County

Non-Exclusive

MIDDLESBROUGH

BARNSLEY

PORTSMOUTH

CARDIFF WATFORD

IPSWICH

TOWN

LEICESTER CITY

BURNLEY

COVENTRY CITY

BLACKPOOL

BIRMINGHAM CITY

CRYSTAL P

MILLWALL

PETERBOROUGH

HULL CITY

DONCASTER

References

Mr. Ron Gourlay I Chief Executive Officer I Chelsea FC

Mr. Matt Bilbey I Vice President of Football I EA SPORTS

“We are very pleased to be extending our relationship with SPORTFIVE further within the world of football. SPORTFIVE’s relationships and understanding within the football marketplace make them the perfect choice for us in making this new partnership really deliver against our objectives.”

Mr. Andy Scott I CEO I 188BET

“Working with SPORTFIVE on this project has added great value to our business throughout the process.

SPORTFIVE has invaluable knowledge, experience and this together with an exemplary industry

reputation has enabled us to secure such exciting new partnerships with these clubs.”

Mr. Tim Ellerton I Global Sponsorship Manager I Heineken

“The prestige of the footballers featured is an integral part of our campaign and SPORTFIVE played a key role in recruiting and managing athletes of the highest calibre. The agency has a proven track record in working with top football talent and we are delighted with their work as our chosen partner for this project.”

“Chelsea is delighted to be partnering with SPORTFIVE. We want to work with market leaders like

SPORTFIVE and they certainly have the knowledge and experience needed. We expect to work very

closely together to build on the club and our players‟ global image and business reputation.”