creating compelling dashboards - perceptive …...strategic tactical historical predictive high...
Post on 16-Aug-2020
4 Views
Preview:
TRANSCRIPT
Creating Compelling Dashboardsfor Finance Professionals
Chaitanya Sagarcs@perceptive-analytics.com646.583.0001
Adarsh Aaa@perceptive-analytics.com646.583.0042
Data Analytics Web Analytics Spreadsheet Solutions| |
2
New York HyderabadMiami
AnalyticsSpreadsheet
Solutions
MarketingMarketing Mix Modeling Price Promotion Analysis Catalogue Optimization Segmentation Market Profiling Churn Analysis
Risk ManagementCredit Risk Management Liquidity Risk Management Capital Allocation AnalysisCollateral Management Fraud Detection
Supply ChainInventory Optimization Demand Analytics Distribution Network OptimizationSourcing Analytics Freight Lane Analytics
Our Services
3
Web Analytics
AnalyticsWeb
AnalyticsSpreadsheet
Solutions
Our Services
4
Conversion OptimizationRevenue AnalyticsCustomer Behavior Analytics
Traffic Generation StrategyAdWords Analytics Search Engine Optimization
AnalyticsWeb
AnalyticsSpreadsheet
Solutions
Our Services
5
Spreadsheet ApplicationsPerformance TrackingContract NegotiationLitigation Modeling
Financial ModelingDashboardsReporting Predictive Modeling
#Dashboard
6
Which industry do you work in?
• Information Technology & Services
• Financial Services
• Management Consulting
• Telecommunications
• Others
cs@perceptive-analytics.com 646.583.0001 #Dashboard10
DASHBOARDS
cs@perceptive-analytics.com 646.583.0001 #Dashboard 11
Your Work!
What audience see
Pic by http://blackbeltbartending.comcs@perceptive-analytics.com 646.583.0001 #Dashboard 12
Dashboard
Pic by http://blackbeltbartending.comcs@perceptive-analytics.com 646.583.0001 #Dashboard 13
A Dashboard is a Communication Tool
Priorities
Performance
Insights
Action Items
cs@perceptive-analytics.com 646.583.0001 #Dashboard 14
A Dashboard Increases Your Visibility
The real youThe invisible you Good Dashboard
Craigyc
cs@perceptive-analytics.com 646.583.0001 #Dashboard 15
http://dilbert.com/strips/comic/2007-05-16/
What is a Dashboard?
Bac
kgro
un
d P
ic B
ev G
oo
dw
in
cs@perceptive-analytics.com 646.583.0001 #Dashboard 16
Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/
At-a-glance
Pic mhawkin2
cs@perceptive-analytics.com 646.583.0001 #Dashboard 17
Key Performance IndicatorsKey Performance Indicators
Pic
by
pla
its
cs@perceptive-analytics.com 646.583.0001 #Dashboard 18
Graphical
Pic Yossari
cs@perceptive-analytics.com 646.583.0001 #Dashboard 19
How to Make a Dashboard
Pic
by
Too
lsto
p
cs@perceptive-analytics.com 646.583.0001 #Dashboard 20
Purpose Design
cs@perceptive-analytics.com 646.583.0001 #Dashboard 21
Purpose
Pic
by
Mer
vi E
skel
inen
ScopeAudience Value Add
cs@perceptive-analytics.com 646.583.0001 #Dashboard 22
Target Audience
What is the role of the person?
What is the context of usage?
What are their biases?
Is the audience heterogeneous?
What are their goals?
What questions will they ask?
cs@perceptive-analytics.com 646.583.0001 #Dashboard 23
What Value Add?
Help management stay on top
Help management make a decision
Set goals for individuals or groups
Highlight exceptions
Track progress
Inform important information to teams Pic b
yM
DG
ovp
ics
cs@perceptive-analytics.com 646.583.0001 #Dashboard 24
Scope
Organization Wide One Operation/Unit
Strategic Tactical
Historical Predictive
High Level Detailed
Pic
by
futu
reat
las.
com
Snapshot Interactive
cs@perceptive-analytics.com 646.583.0001 #Dashboard 25
26
Strategic?
Design
cs@perceptive-analytics.com 646.583.0001 #Dashboard
Pic
: Ec
otr
ust
Can
ada
27
cs@perceptive-analytics.com 646.583.0001 #Dashboard
Pic
: Ec
otr
ust
Can
ada
28
StructureElements
ColorsProcess
Design
cs@perceptive-analytics.com 646.583.0001 #Dashboard
Pic
: Ec
otr
ust
Can
ada
29
StructureElements
ColorsProcess
Design
Case study
Dashboard design should support analytical thinking
cs@perceptive-analytics.com 646.583.0001 #Dashboard 30
Structure
cs@perceptive-analytics.com 646.583.0001 #Dashboard
Pic
: Ec
otr
ust
Can
ada
31
32
Canvas
Important
Important
33
1
3
2
4cs@perceptive-analytics.com 646.583.0001 #Dashboard 34
Inputs Outputs
cs@perceptive-analytics.com 646.583.0001 #Dashboard
Importance
35
cs@perceptive-analytics.com 646.583.0001 #Dashboard 37
Important
Importance
cs@perceptive-analytics.com 646.583.0001 #Dashboard 38
39
Step 1 Step 2 Step 3
cs@perceptive-analytics.com 646.583.0001 #Dashboard 40
htt
p:/
/ww
w.f
lickr
.co
m/p
ho
tos/
97
31
36
7@
N0
2/
Choosing Dashboard Elements
cs@perceptive-analytics.com 646.583.0001 #Dashboard 41
www.diverbi.com
Colors
cs@perceptive-analytics.com 646.583.0001 #Dashboard 46
Colors
cs@perceptive-analytics.com 646.583.0001 #Dashboard 47
Create Color Harmony
cs@perceptive-analytics.com 646.583.0001 #Dashboard 48
Analogous
Complementary
Ideas for Color Harmony
Use colorbrewer2.org
Perceptive’s Step Process
1. Create a laundry list of KPIs
2. Prioritize. Choose the top 20% that has 80+% impact
3. Allocate the 20% to most visible areas
4. Choose elements wisely
5. Beautify
cs@perceptive-analytics.com 646.583.0001 #Dashboard 49
Laundry List
• Cost of Goods Sold
• Advance paid to manufacturer
• Average cost of acquisition
• Advertisement expenditure
• Revenue by channel
• Sundry debtors
• Accounts payable
• Prepaid expenses
• Miscellaneous expenses
• Net profit
• Salaries
• Short-term Investments
• Long-term investments
• Citibank Checking Account
• Bank of America Checking Account
• Actual
• Forecast
• Net Sales
• Gross sales
• Cash position
• Net margin
• Total head count
• Average selling price
• Revenue by product
• Total expenses
• Gross margin
• Head count by department
• Total head count
• Debt Equity Ratio
• Equity
• Depreciation
• Income taxes
• EBITDA
• General and Administrative Expenses
• Work in progress
• Gross profit
• Preference Shares
• Cash flow
Context
• CEO worried about cash position
• Sales are just picking up
• “How many can we hire now?”
• “Can we spend marketing dollars as planned?”
• “Are our (profitable) direct sales picking up?”
Priority
• Cost of Goods Sold
• Advance paid to manufacturer
• Average cost of acquisition
• Advertisement expenditure
• Revenue by channel
• Sundry debtors
• Accounts payable
• Prepaid expenses
• Miscellaneous expenses
• Net profit
• Salaries
• Short-term Investments
• Long-term investments
• Citibank Checking Account
• Bank of America Checking Account
• Actual
• Forecast
• Net Sales
• Gross sales
• Cash position
• Net margin
• Total head count
• Average selling price
• Revenue by product
• Total expenses
• Gross margin
• Head count by department
• Total head count
• Debt Equity Ratio
• Equity
• Depreciation
• Income taxes
• EBITDA
• General and Administrative Expenses
• Work in progress
• Gross profit
• Preference Shares
• Cash flow
Draw a draft dashboard manually. A paper and a pencil works best!
Examples and Critique of Dashboards
56
57
No Reference
100% is how much?
No Index
Different Periods
X
58
$ M $ M $ M $ M
Axis?Axis?
Resources
Juice Analytics A Guide to Creating Dashboards People Love to Use
Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory
Visual Encoding – How to use?
http://complexdiagrams.com/properties
Edward Tufte’s Book
http://www.edwardtufte.com
cs@perceptive-analytics.com 646.583.0001 #Dashboard 61
Perceptive’s Dashboard Tool Kit
http://www.perceptive-analytics.com/excel-dashboard-reporting/#dbtk
(link will be sent to you via chat)
62
Your Feedback on this Webinar
• Below Expectations
• Met Expectations
• Above Expectations
cs@perceptive-analytics.com 646.583.0001 #Dashboard 63
Webinar – How to create a Winning Budgeting
January 22, 2014
cs@perceptive-analytics.com 646.583.0001 #Dashboard 64
Thank you!
65
cs@perceptive-analytics.com+1.646.583.0001
top related