perceptive futures
TRANSCRIPT
Perceptive Futures Tony ChurnsideIan Forrester
The good old days
How did people experience? Broadcasting
Broadcasting is a Compromise
How do people experience now?
Broadcasting to the lowest denominator Broadcasting
One way communication Broadcasting
Broadcasting is a blip Broadcasting
Remember around the campfire? Storytelling
Context, mood, body language… Broadcasting
Moving from the explicit to implicit Broadcasting
Is storytelling about variables? Broadcasting
Narrative on rails Broadcasting
What is perceptive media? Broadcasting
“Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”
A new broadcasting system Broadcasting
Media as wallpaper Broadcasting
The attention economy Broadcasting
“Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
Highly relevant Broadcasting
Sometime just a tickle will do Broadcasting
So what do we do? Industry Debates
Representing Scenes Future
Object based Future
Object based Future
Object based Future
Object based Future
Channel Based Broadcasting Present
Computer power Future
Object Based Broadcasting Future
What is an Object? Technical
Every Single Microphone Feed? Technical
Defined by Creative Intent User Experience
Interactive mixes Case Study
Interactive Mixes Case Study
Interactive mixes Case Study
Compared to Traditional Radio Case Study
8%5%
9%
22%
55%
Much betterSlightly betterAbout the sameSlightly worseMuch worse
Perceptive Media Benefits
Personalised stories Case Study
Felt ‘More Engaged’ Case Study
4%
24%
1%
9% 63%
Strongly agreeAgreeDon't knowDisagreeStrongly disagree
Enjoyment Case Study
With Personalisation Without Personalisation
4%18%
16%
42%
20%
Liked a lot Liked slightlyNeither liked or dislikedDisliked slightlyDisliked a lot
5%8%
12%
42%
32%
Variable Length Documentary Case Study
Variable Length Future
Storytelling beyond the screen Future
IoT meets perceptive media Future
The world’s first perceptive radio Future
Sensors to understand attention Future
New experiences, new vocabulary Future
Personalised experiences Future
Challenging experiences Future
Immersive storytelling Future
