creating change in your enterprise

Creating Change in Your Enterprise

Cindy Alvarez (@cindyalvarez)

Director of UX, Yammer (Microsoft) & author, Lean

Customer Development

"It takes extraordinary effort to stop doing something in our comfort zone."

Marshall GoldsmithTriggers: Creating Behavior that Lasts – Becoming the Person You Want to Be

Get readyto START DOING

Working backwards

Explaining whatyou want to happen

WRITE (5 min)

• What are you going to start doing?

• What do you want to happen?

EXPLAIN (5 min)

Pre-emptivelyanticipate the worst

Breaking the law

Bending the rules

Assuming we can’t do that

DISCUSS (20 min)• What will skeptics /

detractors say?

• How will we acknowledge and reassure?

Set (ridiculous)time limits

Shareunfinishedideas

Second-guess yourself

WRITE (10 min)• What actions are you

going to take next?

• When will we stop and assess? (X tasks, Y time…)

EXPLAIN (5 min)

Bring more people along

Sell what you've learned

Keep recruitingallies!

I’m always listening – ask away!cindy@cindyalvarez.com@cindyalvarez