creating a complete video marketing strategy

Creating a Complete Video Marketing Strategy

Nick GreasleyField Marketing Manager, EMEA@nickgreasley@brightcoveuk

Brightcove Inc.

Online Video is Everywhere

Video represents the majority of traffic on the web today – and it is growing! Video is exploding on mobile devices Video is proliferating on social media services: Facebook, Twitter, Snapchat, etc.

Why?Impactful in engaging peopleRapid technological innovations: bandwidth, improving tools / standards for creation, distribution, management

Brightcove Inc.

Brightcove Inc.

Video Increases Awareness

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Mobile

Video Moves Engagement

©2014 Brightcove Inc15 |

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

Video Moves Conversion

Brightcove Inc.

Brightcove Inc.

Brightcove Inc.

PLAYER CUSTOMISATION: CALLS TO ACTION

Guided Selling

Conversion Tools

Brightcove Inc.

Video Moves Retention & Advocacy

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Brightcove Inc.

©2014 Brightcove Inc27 |

How Do YouKnow If This Is Success?

Best Practices

Macro level analytics Total viewsPlay ratesDevice typesReferral sourcesMicro level analyticsEngagement ratesTime viewed

The most comprehensive suite of video technologies for the needs

of the modern marketer

©2015 Brightcove Inc30 |