create captivating content in 6 simple steps

CONTENTCREATE CAPTIVATING

IN 6 SIMPLE STEPS

Helps people find your businessGets people talking about your brandDevelops authority in your industryCreates a platform for promoting your productsand services (occasionally!)Helps build trust & relationships with customersCreates opportunities to share industry insightswith your peers & followers

Great content...

Your content needs to beinteresting. You need to charmyour readers, draw them intoyour story, from beginning toend, or they may not return.

However....

HOW DO YOU DO THIS, YOU ASK?

Insimplesteps

LET'S GET STARTED!

| Step 1 | CHOOSE A TOPIC

Your topic doesn’t haveto be original. But itmust include a twist tomake it interesting.

Use emotions. Something from the heart.

A story from your own experiences.

Create a twist by...

Narrow down your topic around onemain concept.

Keep it clear and concise.

NEXT:

| Step 2 | DETERMINE YOURAUDIENCE

Figure out who your audience isand what they want.

Do they want excitement, knowledge orhumour? Are they hoping for a strongemotional experience?

| Step 3 | CREATE ANINTRIGUING TITLE

Learn to create headlinesthat capture attention.

You could have acompelling blogpost but if your titleis dull, you’ll loseyour audiencebefore they evenstart.

Your title should give enough away whileconcealing the rest to encourage further reading.

Here are three ways...

you can create an intriguing title.

Use Word Play

Types of word play include puns, obscure wordsand meanings or clever rhetoric.

For example: Apple recently used this cleverheadline for their new iPad: “Change is in the Air”

1, 2, Punch It Up

Combine two regular subjects with the third beingout of the ordinary.

For example: Health, Fitness & Robbing a Bank.

Suddenly your readers are wondering what the third subjecthas to do with the rest. It creates intrigue.

Adapt Song orMovie Titles

Use famous songs or movies titles and adapt tofit the title of your content.

For example: “10 Marketing Lessons I Learned fromThe Walking Dead”

| Step 4 | CREATE AN INTRIGUINGINTRODUCTION

The opening is the hook that grabsyour audience’s attention.

The best place to look for an interestingintroduction to your content is your ownexperience.

Here are a few examples:

did something new like travel or startingyour own company. What did you learn?

The first time I....

The best...

Loss... a time you experienced loss. How did youpersevere?

way to deal with difficult clients or the bestadvice I ever got. What was the outcome?

Your biggest risk... with your new job, business or idea. Whatlessons did you learn?

| Step 5 | FOLLOW THROUGH WITHGREAT BODY CONTENT

The body is the meat andpotatoes of your blog post.

It's where you can tie in your story toback up your introduction & providethe useful takeaways for yourreaders.

Use this

Three main points supported by three pieces of information.

by

rule of thumb to avoid overloading your audience.

| Step 6 | USE THE CONCLUSION TOPROVIDE FINAL POINTS

It is the moment of fulfilment thatsummarizes your content & answers allthe questions presented throughout yourstory.

Make sure you stick to your message –don’t let your content get muddled for thesake of a longer post!

Remember: End your post on a high note Use words of encouragement,giving final advice, and ofcourse, remind your readers ofwhat you can offer in ways ofassisting their endeavours.

Then do it all over again!

The more you write thebetter you get.

About Hunter DigitalHunter Digital is a digital marketing agency that helps clients grow theirbusiness through a strong and healthy online reputation.

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