couponraja marketing report2016 · 3 what5wastheproblem? about problem...

CouponRajaMarketing

Report 2016-­‐Marketing  Automation  

by  Wigzo

www.wigzo.com

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ABOUT  

One  of  the  best  couponing  websites  of  India,  Couponraja provides  its  visitors  and  members  the  latest  coupon  codes  promotional  codes  from  leading  retailers/  merchants  in  the  country.  Couponraja works  with  1000s  of  retailers  to  collate  the  latest  offers  that  helps  save  audience  some  money.

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WHAT  WAS  THE  PROBLEM?

ABOUTPROBLEM

•Vanilla  and  Generic  Notifications  was  affecting  their  opt-­‐ins  numbers.• Low  Engagement  Rates,  Unsubscribe  rate  was  higher  and  CTRs  on  notifications  was  minimal.

Low  Opt-­‐in Low  Engagement  Rate High UnsubscribeLow  CTRs  on  Notification

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SOLUTION

Auto  segmentations  of  Subscribers  and  Behavioral  Automation.Wigzo  provided  couponraja with  Auto  segmentations  of  subscribers  and  behavioral  automation. Auto  Segmentation  was  such  that  users  visiting  Paytm's page  started  receiving  Paytm offers  and  similarly  other  segments  for  other  shops

Triggered  Notifications

Using  triggers,  they  were  able  to  send  response  notifications  at  certain  specific  times.  

Dynamic  Content

Dynamic  content  in  notification  allowed  Couponraja save  ample  time  as  they  didn’t  have  to  create  14-­‐15  different  campaigns.

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RESULTS

13%Uplift  from  vanilla  Notification.

10%Average  Opt-­‐in  Rate

Last  browsed  allowed  them  to  send  relevant  communication.  

2  mnNotifications  Read

6.76%Average  CTC

www.wigzo.com

The  best  marketing  doesn't  feel  like  marketingIts  more  about  interaction  and  engagement

marketing@wigzo.com

-­‐ Make  the  prospect  a  happy  buyer  -­‐