cooperative destination marketing jamestown-yorktown foundation board of trustees jamestown-yorktown...

Cooperative Destination MarketingCooperative Destination MarketingJamestown-Yorktown Foundation Board of Trustees

Jamestown-Yorktown Foundation, Inc., Board of Directors

2011 Spring Joint Board MeetingMarketing Committee, May 12, 2011

Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation

Mrs. Bak, Jamestown-Yorktown Foundation

Destination Campaign Components Destination Campaign Components

Television Advertising

Rich Media, Banners & Search Campaign

Destination Website

Public Relations

Research

110321_best_trip_FIFE.wmv

Flash Banners and Rich MediaFlash Banners and Rich Media

Flash

Rich Media

Website RefreshWebsite RefreshNew Header

New Navigation

Bumper Redesign

Promotional Copy & Gallery Display

TV Media PlanTV Media Plan

8

2011MAR APR MAY JUN JUL AUG

New York

Philadelphia

Washington DC

Raleigh –Durham

17 Weeks

17 Weeks

16 Weeks

16 Weeks

2011

JAN FEB MAR APR MA

Y JUN JUL AUG SEP OCT NOV

DEC

Display

Search

2011 Print

Virginia Tourism Corporation PartnershipVirginia Tourism Corporation PartnershipVTC spot will be rotated in same TV marketColonial Williamsburg & Jamestown

Settlement in new spot$446,705 VTC investment

Year-Round Public RelationsYear-Round Public RelationsPaid national public

relations representationPress tripsMedia appointmentsRepresentation at top

media marketplacesFocus on the

“destination story”

Destination Marketing Plan SummaryDestination Marketing Plan Summary

Television Advertising

Rich Media & Search Campaign

Destination Website

Public Relations

Research

America’s Historic Triangle ProgramAmerica’s Historic Triangle Program

Tickets and Packages

Online Display Advertising

Paid Brochure Distribution

Print Advertising

Four-Site Value Ticket and PackageFour-Site Value Ticket and PackageJYF advertises and

promotes Four-Site Value offer

One ticket to Jamestown and Yorktown sites

Onsite Promotional OpportunitiesOnsite Promotional Opportunities

Colonial Williamsburg Visitor Center

Jamestown Settlement Lobby Kiosk

Thank youThank you