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  • February 21, 2013

    Jamestown-Yorktown FoundationC R E AT I V E S E RV I C ES LO G O D ES I G N S

    communications

    communications

    communications

    RFP# 13-425-021

    COPY

  • Executive Summary ......................................................2

    Our Understanding ........................................................2

    Who We Are ..................................................................3

    History ...........................................................................3

    Your Team .....................................................................4

    Our Approach ...............................................................5

    Samples ........................................................................7

    Schedule .......................................................................9

    Appendix (Pricing and Attachments I & II) ..................... 10

    Table of Contents

    The contents of this proposal are confidential and solely for review by authorized personnel of Jamestown-Yorktown Foundation in this proposal process. We request that this document and the information contained herein be safeguarded from any reproduction, distribution, or other form of release without the express permission of HUE Communications except as needed to facilitate the proposal process.

    Thank you for the opportunity to respond to the Jamestown-Yorktown Foundations

    request for creative design services for the American Revolution Museum at

    Yorktown (ARMY) and Jamestown Settlement (JS). HUE Communications is well

    suited to partner with you on this initiative, having a great deal of creative, branding

    and marketing experience with a wide range of organizations, many of which are

    similar in size and scope to the Jamestown-Yorktown Foundation. You will find we

    are committed to partnering to achieve the Jamestown-Yorktown Foundations

    mission and branding goals.

    HUE Communications hopes that this logo design project and associated branding

    discussions can be the start of a successful and long-term relationship.

    Thank You

    1

  • Jamestown-Yorktown Foundation CREATIVE SERVICES LOGO DESIGNS 2

    Executive SummaryThe Jamestown-Yorktown Foundation is set to create and execute new graphic names and logos for ARMY and JS that uniquely set them apart, yet work cohesively together across mediums, to effectively and efficiently reflect the identities of each establishment. These logos should be encompassing and flexible enough to use as an anchor across a variety of external and internal audiences and stakeholders.

    This proposal will further introduce you to HUE Communications and show you why we can successfully help you reach your goals in a timely and cost effective manner.

    We describe the process that we would undertake, a multi-tiered approach that encompasses brief initial research, planning and implementation. This process helps define and organize key messages, determining the appropriate branding strategy and tactics necessary to successfully execute a cohesive, impactful set of branded graphic names and logos for ARMY and JS.

    We have also include samples of our work, references, a high

    level timeline and pricing, per the RFPs requirements.

    Our UnderstandingWe understand that Jamestown-Yorktown Foundations current mission is to foster through its living-history museums Jamestown Settlement and Yorktown Victory Center an awareness and understanding of the early history, settlement, and development of the United States through the convergence of Native American, European, and African cultures and the enduring legacies bequeathed to the nation.

    Jamestown Settlement and Yorktown Victory Center (YVC to be replaced by the American Revolution Museum at Yorktown) brings to life these foundational eras in American history for individuals and families of all ages, providing an enriching, fun and inspiring learning experience that leaves lasting impressions and a deep understanding of our nations history that can only be fulfilled through a visit to these living history museums. With various types of presentations and hands on interactivity, these two museums effectively speak to all kinds of learners whether visual learners, experiential learners, auditory learners etc, all while having fun. These environments bring to life and integrate what a textbook, documentary, etc. could never provide standing alone. To summarize each establishments eras of focus:

    Jamestown Settlement interprets the cultures of 17th-century colonial Jamestown, Americas first permanent English settlement, and the Powhatan Indians. Yorktown Victory Center (to be replaced by the American Revolution Museum at Yorktown in late 2016)

    Yorktown Victory Center interprets the impact of the American Revolution on the people of America and the development of the new nation.

    These two sights are significant not simply because they are the first permanent English settlement in the New World and the birthplace of America as an independent country. Their significance holds a much deeper meaning for Americans. They represent the embodiment of the Decleration of Independence. A promise that within our shores all men are created equal.

    In bringing all of this to life with support from a branding and design perspective, HUE fully understands and accepts the task outlined in the RFP. We understand the true importance of the initiative to design the graphical identity and logos of ARMY and JS, as they will be included in the first and ongoing touch points, rooted in and representative of the mission and all that these museums strive to achieve, as discussed above.

    More specifically, HUE understands the following project requirements in full:

    Design RequirementsFour designs for logos and name fonts per site for ARMY and JS (designs shall be used cross a variety of applications, such as print, web, merchandise, uniforms, signage, stationery etc.)

    Contemporary,yetclassiclook(10-15yearshelflife)

    Featurekeyiconicimage(s)thatrelatetoARMYandJS

    Complementarydesignforside-by-sidepositioningasneeded

    Designswithandwithoutmuseumnameintegration

    Recommendationformuseumnamefonts

    Optionssuitableforsmallandlargesizes

    Uniquecolorschemesforeachsite,yetabletopresentbothin one or two complementary colors

    Graphicsanddesignsaretobetrademarkable(avoidingnational flags)

    Additional Requirements Onlinebasedresearchelementtotestmultipledesignswith

    target consumers

    ProjecttobecompletedinfullbyApril30,2013(see

    schedule on page 7)

  • Jamestown-Yorktown Foundation CREATIVE SERVICES LOGO DESIGNS 3

    Who We AreHUE Communications is a minority, woman-owned marketing, communications and design agency with clients ranging from Fortune 500 firms, to governments and small to medium local businesses looking to expand their market share or encourage their audiences to take actionHUE Communications stands ready to create effective campaigns to communicate the right message to the right audience at the right time.

    Whether youre facing an internal change management challenge, looking to motivate stakeholders, or preparing for your next marketing initiative, HUE provides all the expert, individual, start-to- finish service and creative focus you need to produce meaningful and functional designs.

    From initial concept to completed project, we infuse every job with experience, innovation and professionalism. We work closely with our clients to analyze their needs, identify their position in the marketplace, define their objectives and create powerful visual communications within their budget. Our philosophy is responsiveness and consistency, so our clients know they can rely on us. We do this by developing our partnership deliberately, over time and with the clients best interests in mind.

    The principal designer assigned to an assignment also handles project management. This gives our clients direct access to the designer, without the need for interpretation by a middle man.

    Marketing,StakeholderandEmployeeCommunicationsstrategies and research

    High-quality,high-conceptdesigntranslatedintomulti-media

    Graphicsupportservicestofunctionasanextensionofyour in-house design department and/or marketing and communications teams

    Writingservices

    Onlineexpertise

    email campaigns

    website development

    social media

    HistoryThe company was founded as HUE Communications, LLC in 2006 by Christy Parrish and James Wagoner, two vibrant and talented designers who are also bright entrepreneurs.

    The impetus for HUE Communications came from several of Christys high profile network relationships who were dissatisfied with the quality of design provided by their existing vendors. With the wonderful support and encouragement of a few loyal clients, Christy ventured out, on her own, to offer high caliber design services. Clients remained faithful and brought their design business to HUE.

    In fact, when Parrish started in August of 2006 she brought with her several major new clients, including PricewaterhouseCoopers. HUE Communications became a graphic design agency producing powerful visual communications in various media for an impressive clientele, including fortune 500 firms, major national trade associations and local corporations.

    During the past seven years we have been able to flourish, working with our existing clients as well as creating new and exciting relationships. We believe that due to our specialized approach and knowledge of so many facets of communications, we will be able to market and grow successfully into the future.

  • Jamestown-Yorktown Foundati

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