converse digital strategy

Your Style, Your WayJessica Melton

Make It Your Own• Current promotion• Customize Sneaker• Free Shipping!

Target Audience

Digital Campaign Goal • Brand recognition• Social Media

Presence • LinkedIn• Pinterest

• Create a Pinterest page

• Different boards• Show off

history• Attract

younger crowds

Pin It to Win It• Design your own shoe campaign• Customized shoes along with outfits• Most creative board wins

Bring It All Together• Link Pinterest contest to user’s Facebook and Twitter• Twitter hashtag• #customizeconverse• #conversecontest

• Linking all profiles more attention

Gaining Attention• Google AdWords• Print Ads• Flyers in Stores• PacSun• Tilly’s• Zumiez• Journey’s

BudgetSEO: $5,000

Pay-per-click: $30,000

Social Media: $8,000

Total: $42,000

• Social media includes mobile and content

• Pay-per-click includes advertisements• Most expensive because

results almost immediately

• Interactive Social Media• Attraction towards targeted audience

• Pinterest, LinkedIn• Loyal Following