conversations about the future of advertising, #2 with: valeria maltoni, conversation agent
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Conversations About the Future of Advertising
Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com
Potable Marketing
© 2008 Valeria Maltoni, ConversationAgent.com
Got Personality?
© 2008 Valeria Maltoni, ConversationAgent.com
Got Personas?
© 2008 Valeria Maltoni, ConversationAgent.com
Got Point of View?
Computing is Social
Branded applications
Connected anywhere
Designed interactions
© 2008 Valeria Maltoni, ConversationAgent.com
Media Networks
© 2008 Valeria Maltoni, ConversationAgent.com
You
Digital Identity
© 2008 Valeria Maltoni, ConversationAgent.com
Social tools
© 2008 Valeria Maltoni, ConversationAgent.com
The rooms in which the conversation happens
Right Size Marketing
Market-driven
Measurable
Honest and real
Effective
© 2008 Valeria Maltoni, ConversationAgent.com
New Marketing
© 2008 Valeria Maltoni, ConversationAgent.com
Demand generation
Demand fulfillment
and much more...
Stories Shape our Reality
© 2008 Valeria Maltoni, ConversationAgent.com
Blog Action Day
Stories - Location
© 2008 Valeria Maltoni, ConversationAgent.com
Megacities
Tribal signals
Stories - The Hire
© 2008 Valeria Maltoni, ConversationAgent.com
More than 100 M views
2001 by Fallon (Minneapolis)
Mobility
© 2008 Valeria Maltoni, ConversationAgent.com
Love affair with screens
Context
Touch
Sound
Semantic Web
© 2008 Valeria Maltoni, ConversationAgent.com
Dealing with data & bandwidth
Growing from networks to communities
Impacting selling - opt-in/permission
Semantic Web
© 2008 Valeria Maltoni, ConversationAgent.com
Very granular tags
Browser sorts inventory
Across many suppliers
User centric
Social B2B
© 2008 Valeria Maltoni, ConversationAgent.com
Public relations
Tags
Web content
Customer portals
Agency Selection Criteria
Flexibility + Ability to handle the truth
Accountability + Research-based
Ability to think and do + resources allocated
Adaptability + observation
Customer-centric process + attitude
Knowledge of social media
© 2008 Valeria Maltoni, ConversationAgent.com
Resources
© 2008 Valeria Maltoni, ConversationAgent.com
+ Anything by Seth Godin
What is Conversation Agent
Idea - marketing, communications, and participation as one
Agens, agentis (Lat.) - effective, expressive, action verb
Language - connection vs. transaction
© 2008 Valeria Maltoni, ConversationAgent.com
“The future cannot be predicted - it has to be created.”
© 2008 Valeria Maltoni, ConversationAgent.com
- Riddestråle/Nordström
Conversations About the Future of Advertising
Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com
Potable Marketing
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