conversations about the future of advertising, #2 with: valeria maltoni, conversation agent
DESCRIPTION
The second event in a series of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a presentation by Valeria Maltoni, blogger at ConversationAgent.com. Valeria's presentation, "Potable Marketing" provides her insights into the philosophies and techniques that are moving marketing and advertising into the future. (This file is ©2008 Valeria Maltoni, All Rights Reserved.)TRANSCRIPT
Conversations About the Future of Advertising
Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com
Potable Marketing
© 2008 Valeria Maltoni, ConversationAgent.com
Got Personality?
© 2008 Valeria Maltoni, ConversationAgent.com
Got Personas?
© 2008 Valeria Maltoni, ConversationAgent.com
Got Point of View?
Computing is Social
Branded applications
Connected anywhere
Designed interactions
© 2008 Valeria Maltoni, ConversationAgent.com
Media Networks
© 2008 Valeria Maltoni, ConversationAgent.com
You
Digital Identity
© 2008 Valeria Maltoni, ConversationAgent.com
Social tools
© 2008 Valeria Maltoni, ConversationAgent.com
The rooms in which the conversation happens
Right Size Marketing
Market-driven
Measurable
Honest and real
Effective
© 2008 Valeria Maltoni, ConversationAgent.com
New Marketing
© 2008 Valeria Maltoni, ConversationAgent.com
Demand generation
Demand fulfillment
and much more...
Stories Shape our Reality
© 2008 Valeria Maltoni, ConversationAgent.com
Blog Action Day
Stories - Location
© 2008 Valeria Maltoni, ConversationAgent.com
Megacities
Tribal signals
Stories - The Hire
© 2008 Valeria Maltoni, ConversationAgent.com
More than 100 M views
2001 by Fallon (Minneapolis)
Mobility
© 2008 Valeria Maltoni, ConversationAgent.com
Love affair with screens
Context
Touch
Sound
Semantic Web
© 2008 Valeria Maltoni, ConversationAgent.com
Dealing with data & bandwidth
Growing from networks to communities
Impacting selling - opt-in/permission
Semantic Web
© 2008 Valeria Maltoni, ConversationAgent.com
Very granular tags
Browser sorts inventory
Across many suppliers
User centric
Social B2B
© 2008 Valeria Maltoni, ConversationAgent.com
Public relations
Tags
Web content
Customer portals
Agency Selection Criteria
Flexibility + Ability to handle the truth
Accountability + Research-based
Ability to think and do + resources allocated
Adaptability + observation
Customer-centric process + attitude
Knowledge of social media
© 2008 Valeria Maltoni, ConversationAgent.com
Resources
© 2008 Valeria Maltoni, ConversationAgent.com
+ Anything by Seth Godin
What is Conversation Agent
Idea - marketing, communications, and participation as one
Agens, agentis (Lat.) - effective, expressive, action verb
Language - connection vs. transaction
© 2008 Valeria Maltoni, ConversationAgent.com
“The future cannot be predicted - it has to be created.”
© 2008 Valeria Maltoni, ConversationAgent.com
- Riddestråle/Nordström
Conversations About the Future of Advertising
Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com
Potable Marketing