content marketing strategy

The 3 Pillars of an

Effective Content

Marketing Strategy

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Start with a solid foundation to

build a successful and sustainable

content marketing strategy.

To do that, you need some core

foundational elements. These

should be considered with any

content marketing campaign.

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•Answer Your Customers’ Questions!1

•Structure Content for SEO2

•Promote Your Content and Yourself3

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1 Answer Your Customers’ Questions

Your customers don’t want information about you

and your company.

They want information that answers their questions

and solves their problems.

This should be the first kind of content you create

for your site if you’re in the early stages of content

development.

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Structure Content for SEO

Once you’ve determined what you’re going to

write, you need to structure that content for

SEO effectiveness.

First and foremost, make your content attractive to

humans. Then, optimize it for the search engines.

Optimize title tags, H1 headings, and content for

your targeted keyword phrase.

2

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Promote Your Content and Yourself

Get the message out! You’ve got a great piece of

Content, now it just needs to be discovered.

Use social networks to alert your followers and fans about

your new content. And link to it of course!

Reformat & repurpose the content into videos,

presentations, podcasts, etc.

Be social. Join related conversations in relevant blogs &

forums. Be conversational, helpful, and get noticed.

3

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