content marketing strategy
TRANSCRIPT
The 3 Pillars of an
Effective Content
Marketing Strategy
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Start with a solid foundation to
build a successful and sustainable
content marketing strategy.
To do that, you need some core
foundational elements. These
should be considered with any
content marketing campaign.
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•Answer Your Customers’ Questions!1
•Structure Content for SEO2
•Promote Your Content and Yourself3
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1 Answer Your Customers’ Questions
Your customers don’t want information about you
and your company.
They want information that answers their questions
and solves their problems.
This should be the first kind of content you create
for your site if you’re in the early stages of content
development.
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Structure Content for SEO
Once you’ve determined what you’re going to
write, you need to structure that content for
SEO effectiveness.
First and foremost, make your content attractive to
humans. Then, optimize it for the search engines.
Optimize title tags, H1 headings, and content for
your targeted keyword phrase.
2
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Promote Your Content and Yourself
Get the message out! You’ve got a great piece of
Content, now it just needs to be discovered.
Use social networks to alert your followers and fans about
your new content. And link to it of course!
Reformat & repurpose the content into videos,
presentations, podcasts, etc.
Be social. Join related conversations in relevant blogs &
forums. Be conversational, helpful, and get noticed.
3
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