content marketing mistakes - report 2013
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CONTENTMARKETING
MISTAKES
2013
TOP 10Content Marketing Mistakes
2013
1# No Clear
Score: 748
21% of Tot.
Goals
2#Poor ContentQuality Score: 487
14% of Tot.
3#Poor Channels
Score: 44712% of Tot.
4#Score: 3349,3% of Tot.
5#Score: 303
8,4% of Tot.
6#Score: 2837,9% of Tot.
7#Score: 274
7,6% of Tot.
8#
Score: 2577,1% of Tot.
9#
Score: 2577,1% of Tot.
10#
Score: 257
7,1% of Tot.
Not Enough Content
No Target
No Relevant Metrics
Content Not Shareable
Not Involving OtherDepartments
No Call To Action
Loudspeaker
1# No Clear
Score: 748
21% of Tot.
Goals
As Winston Churchill said - "He who fails to plan plans to fail". Creating content without a
specific goal and a plan is waste of time.
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
MISTAKE
2# Poor Content
Score: 487
14% of Tot.
Quality
Content marketing is NOT about producing massive amounts of blog posts, whitepapers,
product stories or anything that is boring or not truly helpful for your audience.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
3# Poor
Score: 447
12% of Tot.
Channels
The main mistake is putting too much focus on one particular channel, most often the corporate
blog. You need to consider more channels.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
4# Not Enough
Score: 334
9,3% of Tot.
Content
Good quality content takes time to create. Time management is cruical for success, unless
you throw more money at the problem.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
5# No
Score: 303
8,4% of Tot.
Target
No one wants general content. There's no way you can please everyone with one
broad piece of content.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
6# No Relevant
Score: 283
7,9% of Tot.
Metrics
A common content marketing problem is that content creators focus on the wrong metrics
like number of words written per day, number of comments on blog posts
etc., instead of real metrics.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
7# Content Not
Score: 274
7,6% of Tot.
Shareable
You need to create content that people WANT to share. You also need to
make it simple to share.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
8# Not Involving Other
Score: 257
7,1% of Tot.
Departments
The worst thing that can happen when not involving other departments in your content
marketing initiatives is mixed messages for customers. No consistency.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
9# No Call To
Score: 236
6,6% of Tot.
Action
Content marketing materials need a call to action. The whole purpose is to
sell more without selling.
Content Marketing Mistakes Report 2013 by Daniel Garplid @ 100FirstHits.com
MISTAKE
10# The Loudspeaker
Score: 234
6,5% of Tot.
Problem
Talking too much without listening. Make sure your content isn’t yet another
sales pitch.
MISTAKE
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
Go and Get Your copy of
Top 10 Content Marketing Mistakes Report 2013!
Free of charge.
http://www.100firsthits.com/bi/content-marketing-mistakes.html
Content Marketing Mistakes Report 2013 by Daniel Garplid. (daniel@100FirstHits.com)
CONTENTMARKETING
MISTAKES
2013
CONTENTMARKETING
MISTAKES
2013
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