content chaos: building brand through content experiments

C r a t e @ T h e C o o l e s t C o o l

C o n t e n t C h a o s : B u i l d i n g Y o u r B r a n d t h r o u g h C o n s t a n t E x p e r i m e n t s

WHAT IS AN EXPERIMENT:A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Experiments don’t work for small &

Medium Sized brands!

COMMON MYTH:

REALITY: They do!

You just have to do them right.

EXPERIMENTATION ISN’T JUST FOR

UX, EMAIL, SEO & PAID MEDIA…

CONTENT EXPERIMENTS WORK TOO!

Reddit is a content platform just like Medium.com or LinkedIn pulse!

HOW TO VALIDATE YOUR EXPERIMENTS

Validate the different channels

Validate the approach

Validate the topic

EXPERIMENTS HAVE THE ABILITY

TO DRIVE REAL RESULTS

The 70:20:10 Model from Coca-Cola

70%

Low Risk ContentAchieves all qualifiers.

20%

Innovative Content

Accomplishes 1 or 2 of the qualifiers.

10%

High Risk Content

Achieves 0 of the qualifiers.

Create a visual that shows that these three things are connected..

EMBRACE A LITTLE CHAOS…

All life is an experiment. The more experiments you make the

better.- Ralph Waldo

Emerson

R O S S S I M M O N D S

C r a t e @ T h e C o o l e s t C o o l