consumer perception about products and services of axis bank

Dissertation on“CONSUMER PERCEPTION ABOUT

PRODUCTS AND SERVICES OF AXIS

BANK”

Presented by :-

Aayushi Khandelwal

MBA III sem

Objective of the study

Consumer awareness.

Consumer preference .

Customer satisfaction.

Significance of the study

My study can help the bank in the proper

understanding of consumer behavior.

It will help in increasing the sales.

It can help the bank to satisfy the customers in a

best possible manner.

Porter’s Five Force Model

Research Methodology

Sources of data1. Primary data- Questionnaire

2. Secondary data- axis bank site,

telephone directory

Sample size100 respondents.

Limitations

Analysis of one segment can

change very quickly.

Study is based on the small

sample size.

Data analysis and interpretation

1. Which age group do you belong?

6%

50%30%

14%

No. of respondents (%)

20 or below

20-30

30-40

40 or above

2. What is your occupation?

8%

56%

29%

7%

No.of respondents (%)

Student

Service

Business

Other

3. What kind of account do you have in Axis bank?

13%

64%

14%

9%

No.of respondents (%)

Current account

Saving account

Fixed account

NRI/NRE account

4. What features/ attributes, while opening an account

do you expect from bank?

36%

33%

15%

16%

No. of respondents (%)

Quick Services

Proper information

Low formalities ofdocuments

Working hours.

Findings Most of the respondents are either

serviceman or businessman.

Most of the customer wants quick service

and proper information.

Suggestions

Should promote products that are

mainly offered for business class

people and students.

Should invest more in marketing

sector.

Should promote current account

facility.

Can improve efficiency.

ConclusionMost of the people want quick

services and proper information.

Most of the customers are

satisfied with the offerings of the

Axis bank.

Referencewww.axisbank.com

www.google.com