consumer perception about products and services of axis bank
TRANSCRIPT
Dissertation on“CONSUMER PERCEPTION ABOUT
PRODUCTS AND SERVICES OF AXIS
BANK”
Presented by :-
Aayushi Khandelwal
MBA III sem
Objective of the study
Consumer awareness.
Consumer preference .
Customer satisfaction.
Significance of the study
My study can help the bank in the proper
understanding of consumer behavior.
It will help in increasing the sales.
It can help the bank to satisfy the customers in a
best possible manner.
Porter’s Five Force Model
Research Methodology
Sources of data1. Primary data- Questionnaire
2. Secondary data- axis bank site,
telephone directory
Sample size100 respondents.
Limitations
Analysis of one segment can
change very quickly.
Study is based on the small
sample size.
Data analysis and interpretation
1. Which age group do you belong?
6%
50%30%
14%
No. of respondents (%)
20 or below
20-30
30-40
40 or above
2. What is your occupation?
8%
56%
29%
7%
No.of respondents (%)
Student
Service
Business
Other
3. What kind of account do you have in Axis bank?
13%
64%
14%
9%
No.of respondents (%)
Current account
Saving account
Fixed account
NRI/NRE account
4. What features/ attributes, while opening an account
do you expect from bank?
36%
33%
15%
16%
No. of respondents (%)
Quick Services
Proper information
Low formalities ofdocuments
Working hours.
Findings Most of the respondents are either
serviceman or businessman.
Most of the customer wants quick service
and proper information.
Suggestions
Should promote products that are
mainly offered for business class
people and students.
Should invest more in marketing
sector.
Should promote current account
facility.
Can improve efficiency.
ConclusionMost of the people want quick
services and proper information.
Most of the customers are
satisfied with the offerings of the
Axis bank.
