company analysis of astra otoparts

Company Analysis of Astra OtopartsPresident University 3rd Floor, October 28, 2011

Presented by:

• Bianca Tania I.

• Dwiany Iswandari

• Hesty Oktariza

• Juniaty Gunawan

• Martin Ernest

• Renate Shafrila D.P

• Rista Marliyani

• Sabrina

Company in Brief

PT Astra Otoparts Tbk. (Astra Otoparts) is Indonesia’s foremost automotive

component Company

Original Equipment for Manufacturers

(OEM)

Replacement Market (REM)

Company in Brief

Astra Otoparts has exported to 49 countries in the Middle East, Asia Oceania, Africa, Europe, and the Americas

History

• Founded as PT Alfa Delta Motor with businesses in trading of auto industry, assembling of machineries, and construction. PT Alfa Delta Motor was owned by William Soeryadjaja and PT DjayaPirusa.

1976

• PT Astra Dian Lestari changed its name into PT Astra Otoparts.

1997

• PT Astra Otoparts became a public listed company by listing its shares on the Jakarta Stock Exchange, with transaction code: AUTO.

1998

Business Structure

Business Portfolio

Business

Portfolio

Astra Otoparts’ SWOT Analysis

Strength Weaknesses Opportunities Threats

Effective distribution channels

Factories facilities Technologyimprovement

Government and global warming Policy

Product development

Local brand development

Local and global market expansion

Competitors

Aftermarketproduct

Market information

Human resources availability

Fake products

Cuztomizedproduct

Product design Decreasing of world’s economic

Value Chain

purchasing operation distributionSales &

MarketingService Profit

Primary Activities and Costs

Support Activities and Costs

R & D, Technology, HRM, Administration

Strategic Options for Achieving Cost Competitiveness

Combat upstream disadvantage

Combat downstream disadvantage

Combat internal disadvantage

Current Strategy

• The company strategy is to pursue a strategyof concentrating on high-value productsbased on market size, sales growth, andprofit margin and the development of newproducts.

• Astra otoparts got an increasing of net profitas 48% or reach more than Rp. 1.14 trillion.

Sales Force Excellent

• To increase employees’ performance and competition

• To strengthen relationship with dealer

Newest Milestone

PT Astra Otoparts Tbk in collaboration with PT Shell Indonesia announced the strategic partnership by launching Shell - Astra co-branding lubricants.

October

Financial Highlights

Financial Highlights (cont’d)

• Stock Price

• Trends market in Astra otoparts from 2006 until 2010 is increasing with a high scale of billion rupiah.

• Revenue Contribution

Financial Highlights (cont’d)