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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Simon Frost, Head of EMEA Media Marketing

Cloud Education: How Ravensbourne University adopted AWS for live video, and fresh thinking

IABM Executive Summit Amsterdam | February 2019

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Ravensbourne University

A small University specializingin design and media

Around 2000 students

Education based around the intersectionof creativity and technology

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Opportunity

Utilise professional services to broadcast content

Embed function within their learning structures

First use would be for their collaboration the Royal Shakespeare Company’s (RSC) Education Department – the live Schools’ Broadcast.

Extend use for all streaming provisions for Ravensbourne events

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 6

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Royal Shakespeare CompanySchools’ Broadcast

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Before AWS and AWS Elemental

• Ravensbourne provided Main and ‘Signed’ streams to a third party streaming provider

• Schools reported streaming issues• Not able to investigate viewing issues

• In the past, a social media platform was used for two broadcasts. Majority of schools were able to view without issue

• But some were not able to access this content (due to filtering)

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Requirements for Schools’ Broadcast

ü Streaming to schools and home-learners

ü Allow for bandwidth limitations

ü Be available across the UK - Geographical issues

ü Handle an unknown numbers of schools participating

ü All on a limited budget

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Transcoding

MediaLive

TN22249 Variants x 2

Redundancy

DestinationSource

SIGNED PGMPLACEHOLDER

Studio

HD-SDI 1080i50

Main PGMBSL PGM

MediaPackage

HLS Manifest

Packaging

CloudFront

CDN

Distribution

Encoder

8 Mbps x 4

Deinterlaced

4 Mbps x 2

RTMP

Encoding

video.js

Player

Social Media

Ravensbourne live streaming workflow

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Macbeth Schools’ Broadcast

Metrics• 82,540 School children reached• 645 Schools - 22 ‘Signed’• 13.3 TB over the CDN• 63% received highest quality

stream• 1080p 8Mbps

• No schools reported streaming issues

• Learned that not all schools watched on recommended browser

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Romeo and Juliet Schools’ Broadcast

Metrics• 66,514 School children reached• 521 Schools - 24 ‘signed’ • 11.35 TB over the CDN• Again! No schools reported

streaming issues on the day

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

The Ravensbourne Degree Show

Special Broadcast License from OFCOM

Digital Television students maintain a channel Broadcast over terrestrial, and streamed on the webThree days of pre-recorded and live content

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Future Plans

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Advantages for students

AWS Academy and channel

• All BSc (Hons) Digital Television Technology students will learn AWS fundamentals and cloud architecture within the course structure

• Further refinement to the workflow• Research Grants• Development of a student lead channel

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Outcomes

Ravensbourne can now provide reliable streams to most locations globally

Students are using industry standard technologies

Excited to use AWS for our students learning

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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Hundreds of channels of linear and live OTT built on AWS

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Thank you!Get started today aws.amazon.com

frossimo@amazon.com

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