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Successful Sustainability

Amy Fetzer

Sustainability consultant and author of

Climb the Green Ladder: Make Your Company

and Career More Sustainable

Met Net/BESST

25 February 2014

www.climbthegreenladder.com amy.fetzer@climbthegreenladder.com

Today: the who, what and why!

• Amy Fetzer

• The case for action

• My research

• The six principles

www.climbthegreenladder.com

amy.fetzer@climbthegreenladder.com

“Business as usual

is not an option” Meg Whitman, HP

Sustainability is good for business

It can generate income e.g.

www.climbthegreenladder.com

amy.fetzer@climbthegreenladder.com

Competitive advantage Innovative new

products/services

Qualify for grants Increase tendering opportunities

Enhance public image Being unsustainable costs money e.g. Carbon offsets Compliance

Lost sales bad press Waste disposal

Wasted energy, resources, materials

The circular argument over

responsibility

Individuals?

Corporations?

Governments?

How to do it?

1. Get the mindset

2. Make the business case

3. Get colleagues on your

side

4. Have 2-way conversations

5. Work together

6. Make it part of the

culture.

1. Get the mindset

Think

sustainably

Believe in

your own

power

Bring your

values to

work

A question…

• Challenging the status quo… • A greener alternative….

2. Make the Business Case

Saves money

& generate

income

Enhance

image of

company

Sustainable

initiatives

3. Get your colleagues on your side

Stop, look

& listen

Harness

the power

of peers

Give

people the

power

Form

green

teams

Find allies

4. Have two way conversations

www.climbthegreenladder.com

amy.fetzer@climbthegreenladder.com

He gets it!

Great idea! I hear you – how

about this? That sounds

great!

5. Work together

Colleagues

NGOs

Customers

With…

Competitors

Government

Suppliers

6. Make it part of the culture

• Make an action plan

• Make it personal and part of

everyone’s job

• Think strategically

• Create a culture of openness

• Check its working

Why Climb the Green Ladder?

• We all need to play our part

• It feels good – fall in love

with work again

• Great for your career

• Great for your clients

• It’s a win-win-win!

www.climbthegreenladder.com

amy.fetzer@climbthegreenladder.com

Why wouldn’t you?

Looking for inspiration?

• Solutions and knowledge are out there

• Climb The Green Ladder: Make Your

Company and Career More Sustainable

brings it all together with practical examples

• Share your success, contact me or find out

more:

www.climbthegreenladder.com

amy.fetzer@climbthegreenladder.com

www.climbthegreenladder.com

amy.fetzer@climbthegreenladder.com