climb the green ladder · • climb the green ladder: make your company and career more sustainable...
TRANSCRIPT
Successful Sustainability
Amy Fetzer
Sustainability consultant and author of
Climb the Green Ladder: Make Your Company
and Career More Sustainable
Met Net/BESST
25 February 2014
www.climbthegreenladder.com [email protected]
Today: the who, what and why!
• Amy Fetzer
• The case for action
• My research
• The six principles
www.climbthegreenladder.com
“Business as usual
is not an option” Meg Whitman, HP
Sustainability is good for business
It can generate income e.g.
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Competitive advantage Innovative new
products/services
Qualify for grants Increase tendering opportunities
Enhance public image Being unsustainable costs money e.g. Carbon offsets Compliance
Lost sales bad press Waste disposal
Wasted energy, resources, materials
The circular argument over
responsibility
Individuals?
Corporations?
Governments?
How to do it?
1. Get the mindset
2. Make the business case
3. Get colleagues on your
side
4. Have 2-way conversations
5. Work together
6. Make it part of the
culture.
1. Get the mindset
Think
sustainably
Believe in
your own
power
Bring your
values to
work
A question…
• Challenging the status quo… • A greener alternative….
2. Make the Business Case
Saves money
& generate
income
Enhance
image of
company
Sustainable
initiatives
3. Get your colleagues on your side
Stop, look
& listen
Harness
the power
of peers
Give
people the
power
Form
green
teams
Find allies
4. Have two way conversations
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He gets it!
Great idea! I hear you – how
about this? That sounds
great!
5. Work together
Colleagues
NGOs
Customers
With…
Competitors
Government
Suppliers
6. Make it part of the culture
• Make an action plan
• Make it personal and part of
everyone’s job
• Think strategically
• Create a culture of openness
• Check its working
Why Climb the Green Ladder?
• We all need to play our part
• It feels good – fall in love
with work again
• Great for your career
• Great for your clients
• It’s a win-win-win!
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Why wouldn’t you?
Looking for inspiration?
• Solutions and knowledge are out there
• Climb The Green Ladder: Make Your
Company and Career More Sustainable
brings it all together with practical examples
• Share your success, contact me or find out
more:
www.climbthegreenladder.com
www.climbthegreenladder.com