cheat sheet - make fb ads go viral · quite like this. intriguing comments like this really make...

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CheatSheet

HowtoMakeYourFacebookAdsGoViral

Step1:YourAdShouldBlendInANDStandOutSoundsconfusing,butthismeansyouradshouldblendinwithotherpostsonFacebook,whilestandingoutenoughtocreatecuriosityandgetclickedon.YouwantittolooklikeanyotherFacebookpost,buttobesoenticingtheyhavetoCLICK.Thiscanbedonenotonlythroughcuriosity,butalsobymakingyouradconversational.Step2:EverythingStartsWiththeHeadlineIfyou’rerunningaphotoadandyoudon’thaveatrueheadline,thentheimageandfirstsentenceofyourtextaremostimportant.Butwhenrunningadswithaheadline,youmustunderstandthatit’sthemostimportantpieceofyourad.UsewebsiteslikeCosmopolitan,BuzzFeed,andUpworthyforheadlineideas.Alsolookatmagazinecovers,asmagazinewritersandeditorsspendthemostamountoftimeontheirheadlinecovers,becausethatdecidesifpeoplebuythemagazineornot.Finally,maketheheadlinesparkbothcuriosityandabenefittocome.Forexample:4WaystoGetBiggerBicepsByThisWeekendInmymind,I’mwonderingwhattheheckcouldIpossiblydotogetbiggerbicepsbythisweekend?I’malsoveryintriguedbythebenefitofgettingbiggerbicepsinashortperiodoftime.Step3:The“PersonofInterest”ImageUseCanva.comforyourFacebookadimages.Whenyoudothis,tryandfocusonimageswithnormallookingpeople.Youdon’twanttheimagetolookstaged(eventhoughitis).Peoplegravitatetowardsimagesofpeople,andthat’swhythisissoeffective.Thepersoninyourimageshouldmaketheaudiencecurious.TheyneedtolookINTERESTING.Ontheflipside,ifyouaresellingaproductandcanuseanimageofsomeoneusingyourproduct,thisworkswelltoo.Overall,usinganimageofarealpersonwillgenerallycausepeopletostopandlookatyourad.

Step4:CuriosityCrazeHaveyounoticedapattern?Makingyouraudiencecuriousisasurefirewaytomakeyouradsgoviral.Subtlelittletextorcommentscanmakeallthedifferenceinyouradcampaigns.Example:Whyaren’tmorepeopletalkingaboutthis?Usingasentencelikethisforyouradtextornewsdescriptionmakespeoplecurious.Theywanttoknowwhatthisbig“secret”is.Youcanalsoteaseatwhat’sbehindthead.Example:Ineverwouldhavethoughtof#2.Example:I’vebeencookinggourmetdinnersfor7yearsandI’veNEVERseenaproductquitelikethis.Intriguingcommentslikethisreallymakeyourpostsstandout.Theycreateacliffhangereffect,wherepeopleHAVEtolearnmore.EXAMPLE#1ThisfirstexampleisanadthatI’vebeenrunningforover6monthstogenerateleadsandsalesformyproducts:

www.BroadTargetingFormula2.comThisisablogpostthataccomplishesafewthings:

1) ItbuildsmycustomaudiencesofpeopleinterestedinFacebookadvertising.2) ItbuildsmycredibilityintheFacebookadsmarketplace.3) Itgetspeopletoopt-intomylist,andthensellsthemproductsandservices.

Noticetheheadlinegivesabenefit(somethingtheycanaccomplish),whilealsocreatingintrigue(“whatdoesGooglehavetodowithFacebook”).Theimagehasthe“PersonofInterest.”Thetextabovetheimagecreatescuriosity:“Whyaren’tmorepeopleusingthisstrategy?”Thenewsdescription(underneaththeheadline)continuestocreateintrigue.EXAMPLE#2ThissecondexampleisfromawebinarpromotionIranawhileback:

Thisadsentpeopletoablogpost,whichthengotthemtoregisterforawebinarwhereIsolda$697product.NoticehowtheheadlinecreatesINSTANTintrigue:“HeCouldn’tHavePredictedThis.”Peoplearewondering…”predictedWHAT?”Thenewsdescriptionunderneathcontinuestocreatecuriosity.Theimageshowsa“PersonofInterest.”Whoisthisladyandwhyisshesoemotional/shocked/excited?Thetextabovetheimagecallsoutmyaudienceandtellsthem,“youneedtoreadthis.”EXAMPLE#3Thethirdexampleisaphysicalproductwearesellinginthefitnessniche.Duetothehighcompetition,Icannotshowtheentiread.Hereisproofofhowviralthisadhasgone:

Thisisaphotoad,andthepictureshowsacustomeractuallyusingourproduct.Thetexttellspeoplethatthisisanactualcustomersuccessfullyusingourproduct,andtheycanhavesuccessusingittoo.Wethenhaveacall-to-actionandanincentivetobuysoon.