pizzalosophy make strategy like making a pizza
TRANSCRIPT
Make a tasty PIZZA needs a good chef who has rich savors, high quality ingredients,
multiple cooking process and creativity to give a fresh new recipe for the customer.
Same like making strategy
The CHEF
behind PIZZALOSOPHY
Bening Rara Pratita 3, Dec 1987
The rich savors she has is
from the practical
knowledge she get in
University of Indonesia
Diploma Program - Majoring
Advertising and combining
with communication theory
in Bachelor degree in the
same university.
High quality ingredients in strategy are collecting the right CUSTOMER INSIGHT,
Mix it with PRODUCT BENEFIT, Searching for THE RIGHT TASTE for THE
RIGHT AUDIENCE
Sensitivity ability to recognize what the audience
needs and wants.
CHALLENGING ability to accept new
challenges from the client
INSIGHTFUL ABILITY to search the best
insight from research
rational Ability to give left brain perspective to
work together with the creative team.
collaborative Ability to work together
with other division in
good harmony
FLEXIBLE Ability to open mind to
new ideas and
technology
CONNECT ability to connect the dots,
create links between audience
and product
ability to make strategy in a
creative way
Creative ANALYTIC
CHEF SECRET RECIPE
It’s not easy to cooked an
idea, it needs experience
and passion
AE for COMBIPHAR project - 2010
This experience helps me to
understand client brief easier
THE CHEF
EXPERIENCE
COPYWRITER at REGAWA - 2011
This experience increasing my
ability to collaborate with
creative division and also how to
crafting beautiful words or
sentences for the client
Social Media Strategy at REGAWA
- 2012
This experience increasing my digital
knowledge, especially in social media.
Find the most effective strategy for
client in social media
Education Facilitator at INDONESIA
MENGAJAR – 2a013
This experience helps me to know how to
get the best insight for Indonesian people.
Learning diversity from the local people in
1 year, increase my ability in working
together with a difference (races, ages and
also a different level of organization and
government)
Digital Strategic Planner at MICROAD
INDONESIA 2014 – Jan 2015
This experience increasing my ability in
connecting the dots, between the experience
that I got before. Dealing with many different
clients, answer different challenges, and
build my passion more and more to learn
about the digital world.
THE CHEF
EXPERIENCE
Chocopywriter COPYWRITER for wallstreet english institute
TAXI AD - 2011
COPYRITER for astrasync article - 2011
SOCIAL MEDIA SPRINKLE
SOCIAL MEDIA ADMIN FOR PERMATA BANK - 2011
ENTOURAGE for MARLBORO - 2012
SOCIAL MEDIA STRATEGY for INACO FOOD - 2014
CHEESY CONTENT SCRIPT writer for (AIL)ANUGERah IDEAL
LESTARI - 2010
CONTENT WRITER FOR CAMPA TRAVEL- 2014
CONTENT WRITER FOR GOARCHIPELAGO WEBSITE
- 2015
VOLUNTEER DAY
Teacher for kelas inspirasi paser -
2013
Community development for NEGMUS -
2014
INTERVIEWER for AFS (student exchange
program) – 20010 till now
The regular
Customer
I’ve served
SOCIAL MEDIA MENU
WEBSITE MENU
GLOBAL CAMPAIGN
STRATEGY…
TURNING LOGIC INTO MAGIC
