chapter 1 introduction to e-commerce and e- marketplaces

Chapter 1Introduction to E-Commerce and E-

Marketplaces

Learning Objectives1. Define electronic commerce (EC) and describe its

various categories.2. Describe and discuss the content and framework

of EC.3. Describe the major types of EC transactions.4. Describe the drivers of EC. 5. Discuss the benefits of EC to individuals,

organizations and society.6. Discuss e-commerce 2.0 and social media.

Learning Objectives7. Describe social commerce and social software.8. Understand the elements of the digital world.9. Describe the major environmental business

pressures and organizational responses.10.Describe some EC business models.11.List and describe the major limitations of EC.

Electronic Commerce:

Definitions and Concepts

• Defining Electronic Commerceo *Electronic commerce (EC)

• Defining E-Businesso *E-business

Electronic Commerce:

Definitions and Concepts

• Major EC ConceptsoPure Versus Partial ECoEC Organizations

• Electronic Markets and Networks

E-Commerce as Percent

of Total Value: 2003-2011

The Electronic Commerce Field:

Growth, Content, Classification,

and a Brief History• The Content and Framework of E-

Commerce• An EC Framework

A Framework for Electronic

Commerce

The Electronic Commerce Field:

Growth, Content, Classification,

and a Brief History• Classification of EC by the Nature of the

Transactions and the Relationships Among Participantso *Business-to-Business (B2B)o *Business-to-Consumer (B2C)o *Business-to-Business-to-Consumer (B2B2C)o *Consumer-to-Business (C2B)o *Intrabusiness ECo *Business-to-Employees (B2E)o *Consumer-to-Consumer (C2C)o *Collaborative Commerceo *E-Government

Categories of Transactions in

E-Commerce

The Electronic Commerce Field:

Growth, Content, Classification,

and a Brief History• A Brief History of EC

oThe Interdisciplinary Nature of ECoThe Google RevolutionoCyber Monday, Single DayoSocial Commerce• F-Commerce

oEC Failures

Drivers and Benefits of E-Commerce

• The Drivers of E-CommerceoThe Major Drivers of EC

• The Benefits of E-CommerceoOpportunities for EntrepreneursoEC as a Provider of Efficiency,

Effectiveness, and of Competitive Advantage

The Major Drivers of E-Commerce Growth

E-Commerce 2.0: From Social

Commerce to Virtual Worlds• *Social Computing• *Web 2.0• *Social Media

o The Difference between Social Media and Web 2.0

• Social Networks and Social Network Serviceso *Social Networko Social Networking Services o *Social Networking

The Social Customer

E-Commerce 2.0: From Social

Commerce to Virtual Worlds• Enterprise Social Networks• Social Commerce• Virtual Worlds and Second Life

oHow Students Make Money in a Virtual World

• The Major Tools of Web 2.0

The Digital and Social Worlds: Economy,

Enterprises, and Society • *The Digital Economy

o *Sharing EconomyoThe Social Impact

• *The Digital EnterpriseoSmart and Intelligent Enterprise

Systems

The Digital and Social Worlds: Economy,

Enterprises, and Society

• *The Social Business (Enterprise)oThe Social Business Forumo IBM’s Approacho *Social Business by Design

• The Digital Revolution and SocietyoDisruptive Impactso *The Social Customer

The Changing Business Environment,

Organizational Responses, and EC and IT

Support• The Changing Business

Environment• Performance, Business Pressures,

and Organizational Responses and EC SupportoThe Business Environment and

Performance Impact ModeloBusiness PressuresoOrganizational Response StrategiesoThe Major Capabilities of E-

Commerce

The Business Environment and Performance Model

Electronic Commerce Business

Models• *Business Model• The Structure and Properties of

Business ModelsoRevenue ModelsoValue PropositionoFunctions of a Business Model

• Typical EC Business Models• Classification of Business Models in

E-Commerce

The Major Components of a Business Model

The Limitations, Impacts, and the Future

of E-Commerce• The Limitations and Barriers of EC

oEthical IssuesoOvercoming the Barriers

• Why Study E-Commerce?• The Future of EC

Managerial Issues1.Why is B2B e-commerce so

essential and successful?2.Which EC business model should I

choose?3.How can we exploit social

commerce?4.What are the top challenges of EC

today?

Summary1. Definition of EC and description of

its various categories.2. The content and framework of EC.3. The major types of EC

transactions.4. The drivers of EC.5. Benefits of EC to organizations,

consumers, and society.6. E-commerce 2.0 and social media.

Summary7. Describe social commerce and

social software. 8. The elements of the digital world. 9. Business pressures.10.The major EC business models.11.Limitations of e-commerce.