changes in modern marketing
Post on 22-Nov-2014
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Welcome
Nguyễn Hữu Quý AnNguyễn Đỗ Ngọc Huyền
Trần Hải AnhTrần Minh Nhiệm
TOPIC:
CHANGES IN MODERN
MARKETING
Definition of Marketing
Core marketing concepts
The significance of marketing
• McDonald’s Deluxe Line– $100 million marketing budget– $300 million investment in research, production & marketing
FIVE STAGES OF MARKETING
Production-orientation stage
Product-orientation stage
Sales-orientation stage
Marketing-orientation stage
Societal marketing concept
Changes of marketing in 21st century
The most important factors that affect marketing in 21st century
• Globalization &Cross culturalization• Internet• Global financial crisis
The process remains the same…
• We still– Define market and craft targeted
messages– Create and execute campaigns– Measure results– Evaluate and adjust
BUILD A RELATIONSHIP
MAKE RESONANCE
CRAFT SPECIFIC MESSAGES
SUPPLIERS + CUSTOMERS = US
QUESTION
WHAT IS THE HARDEST PART
OF MARKETING?
THANK YOU FOR YOUR LISTENING
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