Welcome

Nguyễn Hữu Quý AnNguyễn Đỗ Ngọc Huyền

Trần Hải AnhTrần Minh Nhiệm

TOPIC:

CHANGES IN MODERN

MARKETING

Definition of Marketing

Core marketing concepts

The significance of marketing

• McDonald’s Deluxe Line– $100 million marketing budget– $300 million investment in research, production & marketing

FIVE STAGES OF MARKETING

Production-orientation stage

Product-orientation stage

Sales-orientation stage

Marketing-orientation stage

Societal marketing concept

Changes of marketing in 21st century

The most important factors that affect marketing in 21st century

• Globalization &Cross culturalization• Internet• Global financial crisis

The process remains the same…

• We still– Define market and craft targeted

messages– Create and execute campaigns– Measure results– Evaluate and adjust

BUILD A RELATIONSHIP

MAKE RESONANCE

CRAFT SPECIFIC MESSAGES

SUPPLIERS + CUSTOMERS = US

QUESTION

WHAT IS THE HARDEST PART

OF MARKETING?

THANK YOU FOR YOUR LISTENING