challenge 11
Post on 12-Apr-2017
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Challenge 11 – Retail Organisation
Creating A New Men’s Skincare BrandDale MurrayTamsin Fenn
Analysing Competitors
Store Visits
Our Shelf Position
Marketing The Brand
• Store Layout• Promotions – In Store, Pricing• Samples – Magazines, Hand-Outs, In Store• Miniature Sets
Finalising The Brand
Names
Arctic
Edge
Divergence
On Point
Efficient
Mentain
Men’s WayGentx
Formale
Menitiative
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