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Challenge 11 – Retail Organisation Creating A New Men’s Skincare Brand Dale Murray Tamsin Fenn

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Challenge 11 – Retail Organisation

Creating A New Men’s Skincare BrandDale MurrayTamsin Fenn

Analysing Competitors

Store Visits

Our Shelf Position

Marketing The Brand

• Store Layout• Promotions – In Store, Pricing• Samples – Magazines, Hand-Outs, In Store• Miniature Sets

Finalising The Brand

Names

Arctic

Edge

Divergence

On Point

Efficient

Mentain

Men’s WayGentx

Formale

Menitiative

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