casting and communicating vision
Post on 31-Dec-2015
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© Fishhook
what is your next big thing?
• Building project?• Multi-site?• ABF to small
groups?• New service time?• New service style?• New ministry?• Others?
© Fishhook
what we tend to do
• Rousing “vision sunday” sermon
• Announce initiatives
• Charge to get on board
• And we’re surprised when it doesn’t work?
© Fishhook
culprits of ineffective roll-out
________
“Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.”
-Evan McBroom
________Time
Familiarity
© Fishhook
what’s required?
• Select a communication leader – a planner
• Slow down - map out a communication plan
• An intentional build-up of inspiration and information
• Result = people so “get” the vision – they see it too and are ready to help make it happen
© Fishhook
start with a vision metaphor
• clear rallying visual• cuts through clutter• bigger than a “series”• uniquely captures the essence of
your vision
© Fishhook
develop a plan
• Relational – vision is about people
• Real – stories of real life change• Robust – pull out all the stops
© Fishhook
leaders’ concern
“The last time we did a building project the needs
were obvious to everyone in the church. This time the need is not as apparent.
We’re concerned people won’t ‘get it’ and won’t get behind
the project.”
© Fishhook
good shepherd vision
To reach and transform spiritually distracted families in our local
community so they come to know and love God.
© Fishhook
phases of communication
• cast vision – 5 months• strategic objectives – 3 months• generosity – 3 months
© Fishhook
lessons
• slow _____________________________• remember _________________________• give people time to _______, ______ to,
and ________ the vision• plan in ________ and stay at it over
time• choose a communication ________ to
develop your ______
down & create a planwhere your people are
discover adjustembrace
phasesleader
plan
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