cassie smith portfolio v2

THE WORST MISTAKES ARE NOT TO MAKE ANYThe Portfolio of Cassie Smith

_DEDICATION I dedicate this portfolio to my Instructors, Grandparents,

Family, and the Love of my Life. I wouldn’t be here today if it wasn’t for

all of your Support, Inpiration, Love, and Opportunities you have given me.

_CONCEPT As in most aspects of life, design is all about trial and

error. I am a believer in the idea that the more mistakes you make, the

more you learn, and therefore grow. Mistakes build knowledge and

experience and sometimes you need to do the wrong thing to find the

right solution. Taking time to live life will only inspire your work.

The Worst Mistakes Are Not To Make Any

Personal attributes //

Hard Working,Problem Solving,Team Player & Collaborator,Visual Communicator,Productive & Punctual,Creative & a Fast Learner.

Table Of Contents

PROJECT No.

Sailor Jerry Rum

Edgar Allan Poe Wine

Billabong Candles

Oakley Karrot Collection

Feelux Lightbulbs

Gasland

Inginuiti

Miscellaneous Logos

Surfing Stamps

V for Vendetta

Molecular Gastronomy

AIDS Awareness

CASSIE SMITH DESIGNER THE woRST MISTAkES ARE NoT To MAkE ANy

Project attributes //

Legacy,Warmth,Sophistication,Spice,Brand Recognition,Culture.

PRojECT: Sailor Jerry Rum

INSTRUCToR: Tom McNultyCLASS : Packaging 4

_OBJECTIVE To Create an evolutionary design through new applica-

tion graphics for Sailor Jerry’s Rum as well as a revolutionary design

but repositioning it as a premium / upscale image. This bottle will also

come with a unique box and/or shipping container.

_CONCEPT Sailor Jerry spent half of his life as a sailor and the other

half tattooing sailors. My evolutionary design updated the existing la-

bels and incorporated more hierarchy and readability while still keep-

ing to the price point by incorporated a spot color, gold foils, a custom

seal, and unique rope border, and most importantly, keeping his

iconic Hula Girl tattoo. My revolutionary design has a ‘Ship in a bottle’

concept to represent Sailor Jerry’s sailing years. I chose a modern,

upscale, and sophisticated bottle and design for a more premium price

point. For the design i kept the anchor seal, and rope structures. For

the gift box I chose a dark stain to make the design pop. When opened,

the bottle is framed and sitting forward in the box which is bottom lit by

a light so that the ship behind the bottle shows through as if it were a

‘ship in a bottle’.

_ C O U R S E

Packaging 4

Tom McNulty

Fall 2012

_ D E L I V E R A B L E S

Evolutionary Bottle

Revolutionary Bottle

Wooden Box Case

_ D U R AT I O N

5 Weeks

PRojECT NAME // Sailor Jerry Rum

PRojECT INFoRMATIoN

Wax Dipped,Murder,Revenge,Insanity,Guilt,Newsprint.

PRojECT: Edgar Allan Poe Wine

INSTRUCToR: Paul KagiwadaCLASS: Packaging 3

_OBJECTIVE To create a new packaging system for a Wine beverage

line based on a book or story.

_CONCEPT All wine bottles are hand dipped in food grade wax,

wrapped in newsprint featuring the four themed stories and sealed

with a label that represent the 1800 time period in which E.A. Poe lived.

The themes, stories and wine types i chose were as followed:

Murder- The Tell-Tale Heart (1850) A Murders Guilt // Cabernet Sau-

vignon: Full-bodied, but firm and gripping when young. With age, rich

currant qualities change to that of pencil box. Bell pepper notes remain.

Revenge- The Cask of Amontillado (1846) A Story of Revenge // Zinfan-

del: Often a zesty flavor with berry and pepper.

Insanity- The System of Dr. Tarr and Prof. Fether (1856) Inside an

Insane Asylum // Syrah: Aromas and flavours of wild black-fruit, with

overtones of black pepper spice and roasting meat. The abundance of

fruit filled sensations is often complemented by warm alcohol and an

insanely gripping tannins.

Guilt/Agony- The Raven (1845) Agonized Protagonist’s Memories of a

Deceased Woman // Pinot Noir: The structure is delicate and fresh. The

aromatics are very fruity often with notes of tea-leaf, damp earth, or

worn leather, yet very transparent to the place where it is grown.

_ C O U R S E

Packaging 3

Paul Kagiwada

Spring 2012

4 Wine Bottles

Custom Newspaper

Sticker Labels

_ D U R AT I O N

5 Weeks

PRojECT NAME // Edgar Allan Poe Wine

PRojECT INFoRMATIoN

Brand Recognition,Fresh,Surfing,Wildlife,Enviornment,Support.

PRojECT: Billabong Candles

INSTRUCToR: Melanie HalimCLASS : Packaging 1

_OBJECTIVE To create a candle line from a previous existing brand.

The candle line profits should reflect and support a cause or organization.

_CONCEPT I have created a candle line based on the Billabong brand

to help support not just one, but three distinct organizations that their

brand would support; Wildlife Programs, Surfing Programs, and Clean

Environment Programs. Each organization has a hand drawn, custom

graphics that are specific to each individual one. A percentage of all the

profits made will be donated to each specific organization depending

on the product bought.

_ C O U R S E

Packaging 1

Melanie Halim

Fall 2010

Tea Light Candles

3 Candles

3 T-Shirts

3 Necklaces

3 Flip-Flops

3 Gift Bags

_ D U R AT I O N

8 Weeks

PRojECT NAME // Billabong Candles

PRojECT INFoRMATIoN

Tone on Tone,Gloss vs. Matte,Unique Structures,Scientific,High Performance,Eco-friendly.

PRojECT: Oakley Karrot Collection

_OBJECTIVE To create a ‘green’ line extension from a previously exist-

ing brand that foes not already have a green extension line.

_CONCEPT I have created packaging for a ‘green’ line extension of

Oakley products using an affordable yet high performance biofiber for-

mulated from degraded carrots (Innegra S) offering a low cost, sustain-

able alternative to Kevlar and Carbon Fiber while providing excellent

light weight durability and strength for High-Performance Apparel and

accessories to Police and military Protective gear, vests and armor.

Fusing art and science once again.

_ C O U R S E

Packaging 3

Paul Kagiwada

Fall 2012

Gascan Sunglasses

Gearbox Watch

Technical Outerwear

SI Assault Boots

Arsenal Backpack

_ D U R AT I O N

10 Weeks

PRojECT NAME // Oakley Karrot Collection

PRojECT INFoRMATIoN

Structure,Energy,Illumination,High end,Sophistication,Style.

PRojECT: Feelux Lightbulbs

INSTRUCToR: Allen GaoiranCLASS : Packaging 2

_OBJECTIVE Create New Lightbulb Packaging for an existing Brand.

Must make 3 boxes differentiating between 2 different wattages and a

combination pack.

_CONCEPT Feelux is a high end lighting company known for creating

and complementing a clean modern chic style through there lighting. I

brought that chic style through black packaging with a thin line pattern

creating a sophisticated look and feel paired with strong bold imagery

and typography creating energy within the packaging.

_ C O U R S E

Packaging 2

Allen Gaoiran

Fall 2011

100 watt Pack

60 watt Pack

40, 60, 100 watt Pack

_ D U R AT I O N

7 Weeks

PRojECT NAME // Feelux Lightbulbs

PRojECT INFoRMATIoN

ch and development, Feelux continues to

change your light, change your life!

Awareness,Bold,Info graphicsClean,Shock Factor,Topography.

PRojECT: Gasland Awareness Campaign

INSTRUCToR: Jenni JiCLASS: Graphic Design 3

_OBJECTIVE Create a website and deliverables / advertising to bring

awareness to a cause.

_CONCEPT A Campaign bringing Awareness to the devastating affects

of Hydraulic Fracturing affecting and poisoning clean drinking water in

our very own backyard, the USA.

_ C O U R S E

Graphic Design 3

Jenni Ji

Fall 2011

Website

Billboard

Water Bottles

DVD Case

_ D U R AT I O N

8 Weeks

PRojECT NAME // Gasland Awareness Campaign

PRojECT INFoRMATIoN

Strong,Structure,Heritage,Construction,Innovation,Abstraction.

PRojECT: Fluor Identity System

INSTRUCToR: Andrew CambourisCLASS : Identity 1

_OBJECTIVE Create a logo and system for a fortune 500 company.

_CONCEPT Fluor is a FORTUNE 500 company that delivers engineer-

ing, procurement, construction, maintenance (EPCM), and project

management to governments and clients in diverse industries around

the world. Founded as a construction company in 1912, Fluor quickly

built a reputation for applying innovative methods and performing pre-

cise engineering and construction work within the emerging petroleum

industry.

The logo represents the 5 branches within the company as an abstract

tree trunk which is how the company got there start utilizing wood to

create innovative methods.

_ C O U R S E

Identity 1

Andrew Cambouris

Spring 2011

Revamped Identity

Stationary System

Deliverables

_ D U R AT I O N

8 Weeks

PRojECT NAME // Fluor Identity System

PRojECT INFoRMATIoN

Ingenuity,Extreme,Playful,Creativity,Innovation,Energetic.

PRojECT: Inginuit i Identity System

_OBJECTIVE Create a logo, identity system, and standards guide for an

existing or made up store/restaurant/etc.

_CONCEPT Inginuity is all about Boardsports! Whether you’re into

one or all of them, we’ve got the news and products and services

you’re looking for. I created a new brand identity to make ‘Inginuity’

look sleek and creative. Also to help strengthen its look by reflecting

they’re companies services and products within the logo. Not a small

mom and pop board shop feeling. There is a spaceman representing

the definition of ingenuity and he is standing in front of a shadow made

from skateboards, snowboards, and wakeboards which are the three

specialties you will find at Inginuity.

_ C O U R S E

Identity 1

Andrew Cambouris

Spring 2011

Revamped Identity

Stationary System

Deliverables

Standards Guide

_ D U R AT I O N

5 Weeks

PRojECT NAME // Inginuiti Identity System

PRojECT INFoRMATIoN

Logo,Concept,Communication,Creativity,Innovation,Branding.

PRojECT: Miscellaneous Logos

INSTRUCToR: MiscellaneousCLASS : Miscellaneous

_OBJECTIVE Creating Logos for miscellaneous things such as restau-

rants, awareness campaigns, and other misc. projects.

_CONCEPT To create a recognizable and distinctive graphic design,

stylized name, unique symbol, or other device for identifying an orga-

nization. It is affixed, included, or printed on all advertising, buildings,

communications, literature, products, stationery, and vehicles.

_ C O U R S E

Miscellaneous

2009-2012

Revamped Identity

Stationary System

_ D U R AT I O N

5-8 Weeks

PRojECT NAME // Miscellaneous Logos

PRojECT INFoRMATIoN

Hierarchy,Spacing,Small Design,Consistency,Strict Guidelines,Eye Catching.

PRojECT: Surfing Stamps

INSTRUCToR: Scott RankinCLASS : Graphic Design 2

_OBJECTIVE Create a set of stamps using all official stamp guidelines.

_CONCEPT To create a set of Surfing Stamps showing the most

popular styles with unique custom artwork that is naturally seen in the

surfing world today. Also to use a typeface and create a type style that

also reflects that of a surfboard and the environment in which you surf.

_ C O U R S E

Scott Rankin

Graphic Design 2

2009 Spring

Set of 4 Stamps

Stamp Sheet of 20

Poster

_ D U R AT I O N

8 Weeks

PRojECT NAME // Surfing Stamps

PRojECT INFoRMATIoN

Impact,Impending Danger,Mysterious,Strong,Rebellion,Asymmetry.

PRojECT: V for Vendetta Movie Poster

INSTRUCToR: Rowland YoungCLASS : Print 2

_OBJECTIVE Watch a movie and create a Poster.

_CONCEPT V for Vendetta takes place in an alternate vision of Britain

in which a corrupt and abusive totalitarian government has risen

to complete power. V is a caped figure both articulate and skilled in

combat. V embodies the principles of rebellion from an authoritarian

state, donning a mask of vilified would-be terrorist of British history

Guy Fawkes and leading a revolution sparked by assassination and

destruction.

_ C O U R S E

Print 2

Rowland Young

Fall 2011

Poster

_ D U R AT I O N

3 Weeks

PRojECT NAME // V for Vendetta Movie Poster

PRojECT INFoRMATIoN

PRojECT: V for Vendetta Movie Poster

Technicality,Scientific,Clean,Dictionary,Appetizing,Break Down.

PRojECT: Molecular Gastronomy Poster Series

_OBJECTIVE To Create anything from something that inspires you.

_CONCEPT I created a poster series breaking down the meaning of

Molecular Gastronomy which fuses food with science. I took inspira-

tion from a dictionary to break down each method, explain what it is,

give examples, and show what products you use to accomplish each

method. I also created a Logo for the series.

_ C O U R S E

Print 2

Rowland Young

Fall 2011

Poster

_ D U R AT I O N

3 Weeks

PRojECT NAME // Molecular Gastronomy Poster Series

PRojECT INFoRMATIoN

PRojECT: Molecular Gastronomy Poster Series

Awareness,Prevention,Bold,Message,Reality,Impact.

PRojECT: AIDS Awareness Poster

INSTRUCToR: Troy AldersCLASS : Print 1

_OBJECTIVE The objective for this project was to make a poster to

create awareness or get protection against AIDS.

_CONCEPT I created a poster bringing awareness to the fact that AIDS

has no face and anyone could be infected. Meaning protect yourself,

get tested, and have safe sex.

_ C O U R S E

Print 1

Troy Alders

Fall 2010

Poster

_ D U R AT I O N

3 Weeks

PRojECT NAME // AIDS Awareness Poster

PRojECT INFoRMATIoN

PRojECT: AIDS Awareness Poster

INSTRUCToR: Troy AldersCLASS : Print 2

ColophonSCHooL // Academy of Art University

CoURSE // Senior Portfolio

INSTRUCToR // Mary Scott

STUDENT // Cassie Smith

TELEPHoNE // 925.209.8733

ADDRESS // 300 Maude Court

Oakley, CA 94561

EMAIL // famousstars106@yahoo.com

wEBSITE // cargocollective.com/cassiesmithdesigns

Book BINDERy // Blurb Books

PHoToGRAPHy // Rose Hodges

TITLE oF Book // The Worst Mistakes is Not to Make Any

CoVER SToCk // Hardcover Image wrap

TEXT SToCk // Mohawk Premium Matte 100#

FoNTS // Din Light & Regular

SoFTwARE // Adobe Creative Suite 6

duced without express permission from Cassie Smith.

cassie smith portfolio v2

worst mistakes

design i

concept sailor jerry

sailor jerry rum02instructor

sailor jerry rum04instructor

sailor jerry rum06instructor

sailor jerry rum08instructor

tom mcnultyclass

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